Award

BTA1673 - Strategic Media Activation - Call Off Agreement

BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND

This public procurement record has 1 release in its history.

Award

05 Jul 2022 at 12:56

Award Notice
Summary of the contracting process

The British Tourist Authority, trading as VisitBritain/VisitEngland, has awarded a contract titled "BTA1673 - Strategic Media Activation - Call Off Agreement". This procurement falls under the advertising and marketing services category and is based in London, UK. The tender process, which was selective and operated under a framework agreement, concluded on 18th May 2022, with the award dated 4th July 2022. The total contract value is £100 million, with the service period commencing on 23rd May 2022 and concluding on 13th December 2025.

This contract presents substantial opportunities for growth, particularly for media companies that specialise in advertising campaign services. Businesses with expertise in strategic media activation, both online and offline, are well-suited to participate in future tenders under this framework. Companies that can deliver comprehensive media strategies and have experience in government contracts could particularly benefit from this lucrative engagement with the British Tourist Authority.

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Notice Information

Notice Title

BTA1673 - Strategic Media Activation - Call Off Agreement

Notice Description

The purpose of this contract is to buy media channels from Manning Gottlieb, OMD who have set up a government media team to buy across all off and online channels on our behalf in the UK and globally. Call Off award under CCS RM6123 Media Services Framework Agreement - Lot 1: Strategic Media Activation (Media Buying).

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-7866f277-e57c-4b68-96c5-4dc14f221b7a
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/dadd0ce0-f0be-4c62-99a0-3656be2286ab
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£100,000,000 £100M-£1B
Lots Value
Not specified
Awards Value
£100,000,000 £100M-£1B
Contracts Value
Not specified

Notice Dates

Publication Date
5 Jul 20223 years ago
Submission Deadline
18 May 2022Expired
Future Notice Date
Not specified
Award Date
3 Jul 20223 years ago
Contract Period
22 May 2022 - 13 Dec 2025 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND
Contact Name
Procurement Team
Contact Email
procurement@visitbritain.org
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1W 0BD
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

MANNING GOTTLIEB OMD

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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