Award

Oxford to Cambridge Pan-Regional Partnership-Branding and Identity

CHERWELL DISTRICT COUNCIL

This public procurement record has 1 release in its history.

Award

05 Apr 2024 at 07:40

Award Notice
Summary of the contracting process

The Cherwell District Council has awarded a contract for the project titled "Oxford to Cambridge Pan-Regional Partnership-Branding and Identity" to Thinking Place Ltd. The contract, valued at £96,375 GBP, was awarded on 31st January 2024. The procurement process was carried out through an open procedure, with the tender period ending on 15th January 2024. The contract period is from 1st February 2024 to 30th June 2024. This project falls under the business services category, specifically in the areas of law, marketing, consulting, recruitment, printing, and security. The project location is in the South East region of the United Kingdom.

This contract presents an opportunity for businesses, especially those involved in advertising, marketing, and related services, to engage with the Oxford to Cambridge Pan-Regional Partnership project. Small and medium-sized enterprises (SMEs) are well-suited to compete for this opportunity. Thinking Place Ltd, as the awarded supplier, will be responsible for developing the brand narrative and visual brand identity for the region as outlined in the project description. Interested businesses should align their capabilities with the project requirements to enhance their chances of participating in similar public procurement processes in the future.

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Notice Information

Notice Title

Oxford to Cambridge Pan-Regional Partnership-Branding and Identity

Notice Description

Phase one: brand narrative development * Immersion in the region to appreciate its assets, challenges, development opportunities, spatial relationships, connectivity and gateways. * Rigorous stakeholder and audience mapping to identify target audiences and the most appropriate stakeholders to listen to, to develop a regional brand narrative. * Desk research of relevant strategies, plans, and policies covering the region along with media coverage and social media content. * Stakeholder engagement at a senior level with key individuals, groups and organisations both inside and outside the region e.g.focus groups, interviews etc. * Analysis of the immersion, research and stakeholder engagement to develop an evidence base to create a place led narrative for the region. Presentation of the evidence base and recommended narrative to the Partnership's Branding and Identity Steering Group along with recommendations for brand name approach. * Creation of the Oxford to Cambridge regional brand narrative (as a c1500 word document) aimed at stakeholders. Phase two: Visual brand identity - to progress subject to satisfactory progress made on brand narrative development (Phase 1), and endorsed by the pan-Regional Partnership's Branding and Identity Steering Group. * Production of a visual language and visual identity to convey the narrative including any place-led photography required (with the provider taking responsibility for any logistics) to convey the narrative and highlight the assets of the region. * Creation of a place brand toolkit, including logos, fonts, colour palettes, photography and core assets, and brand use guidelines.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-7fdedc72-8379-4c14-8a76-2cd886ddbbfe
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/ed650931-874d-4c48-b03d-c2acbfcc70de
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£96,375 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
5 Apr 20241 years ago
Submission Deadline
15 Jan 2024Expired
Future Notice Date
Not specified
Award Date
31 Jan 20242 years ago
Contract Period
1 Feb 2024 - 30 Jun 2024 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CHERWELL DISTRICT COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BANBURY
Postcode
OX15 4AA
Post Town
Oxford
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ14 Oxfordshire CC
Delivery Location
TLJ South East (England)
Local Authority
Cherwell
Electoral Ward
Adderbury, Bloxham and Bodicote
Westminster Constituency
Banbury

Supplier Information

Number of Suppliers
1
Supplier Name

THINKING PLACE

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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