Award

CCRC - Behavioural Study to develop and focus service adjustments and social marketing approach from a specific sector

CRIMINAL CASES REVIEW COMMISSION

This public procurement record has 2 releases in its history.

Award

15 Feb 2023 at 13:48

Tender

26 Jan 2023 at 13:06

Summary of the contracting process

The Criminal Cases Review Commission (CCRC) has awarded a contract for a behavioral study to develop service adjustments and a social marketing approach aimed at individuals who have been through the Criminal Justice System at Magistrates Court level. The study aims to identify barriers, motivators, and effective engagement strategies for the target audience. The procurement method used was a limited competitive quotation process. The total budget allocated for this commission is £50,000, with a maximum score based on the methodology, deliverables, and value criteria. The successful bidder was The Behavioural Change Company Ltd. The contract period is from 13th February to 31st March 2023.

This tender by the CCRC presents an opportunity for market research businesses to engage with a sensitive and socially significant study. Small and medium-sized enterprises (SMEs) and voluntary, community, or social enterprise (VCSE) organizations are well-suited to compete for this contract. The research will require innovative recruitment and engagement strategies to reach the target audience effectively. This tender’s focus on understanding and engaging with specific societal groups offers businesses an opportunity to showcase their expertise in behavioural analysis and social marketing. The closing date for tenders was 8th February 2023, with the expectation of completing the work by the end of March 2023.

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Notice Title

CCRC - Behavioural Study to develop and focus service adjustments and social marketing approach from a specific sector

Notice Description

The CCRC is looking to engage a market research partner for a short term engagement looking at how best to engage individuals who have been been through the Criminal Justice System at Magistrates Court level, and may have been a victim of a miscarriage of justice. The objective of the research is: * To understand the key barriers and motivators that are impacting on the target audiences applying to the CCRC. * Identify which behavioural levers are the most effective at engaging with the target audiences. * To identify trusted agents in this area and how the CCRC could potentially utilise the communication and engagement channels of these stakeholders effectively. * To identify campaign/engagement approaches that utilise trusted voices, social and traditional media channels, messages, images and tone of voice that resonate with the various target audiences. * To review whether the current information for applicants is effective in guiding potential applicants from the target audience. The research methodology and expected outputs As we expect the target audiences to be difficult to recruit and interview, we anticipate the use of a mix-methods form of research. We also expect that, because of the sensitivity of the topics under discussion, focus groups will not be used for this commission. The bidder should look for innovative ways to recruit and engage with target audiences. The bidder will be expected to provide details on how they will achieve the following work items: * A direct recruitment strategy to recruit people from the target audience. * A recruitment strategy that covers how they will engage with potential partners and stakeholders to make contact with the target audiences. * Topic guides will need to be produced and agreed with the CCRC for the primary research. * A communication and engagement strategy that clearly demonstrates how the CCRC can engage with the key target audiences including some examples of potential engagement materials. * To review the current application information in light of the findings of the research and make proposals that would maximise the effectiveness of applicant information for the target population. Timescales and planning Tenders need to be returned by 5.00pm Wednesday 8th February, successful bidders will be notified by Friday 10th February. The CCRC expects the work to be carried out before end of March 2023, with primary research taking place over the first month and analysis, feedback and production of materials taking place over the final 2 weeks . The bidder should produce a detailed plan of how the work will be managed over this period, including a risk assessment and mitigation strategy. Budget A maximum budget of PS50,000 (inclusive of VAT) has been allocated for this commission. Tenders will be scored against three criteria: * Methodology - 40% * Deliverables - 40% * Value - 20%

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-80e5865c-4e93-418f-a80e-908a65f1fa6f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/dd83e104-26cb-4c32-928e-b4581305c328
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Works
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£50,000 Under £100K
Lots Value
Not specified
Awards Value
£50,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
15 Feb 20233 years ago
Submission Deadline
8 Feb 2023Expired
Future Notice Date
Not specified
Award Date
15 Feb 20233 years ago
Contract Period
15 Feb 2023 - 31 Mar 2023 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
CRIMINAL CASES REVIEW COMMISSION
Contact Name
Wayne Gough
Contact Email
goughw@ccrc.gov.uk
Contact Phone
01212320865

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4BH
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England), TLL Wales, TLN Northern Ireland

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

THE BEHAVIOURAL CHANGE

Open Contracting Data Standard (OCDS)

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