Award

Destination Advertising Campaigns 2019

SEFTON COUNCIL

This public procurement record has 2 releases in its history.

Award

06 Jun 2019 at 09:52

Award Notice
Tender

21 May 2019 at 10:55

Tender Notice
Summary of the contracting process

Sefton Council is seeking to award a contract titled "Destination Advertising Campaigns 2019" aimed at promoting Southport and Sefton as a leisure destination. The procurement, classified under advertising and marketing services, is currently in the Award stage, having been published on 21st May 2019, with a contract value of £75,000. The campaign is scheduled to run from 11th June 2019 to 30th November 2019. Interested bidders would have needed to submit their proposals by 24th May 2019. This open tender process was initiated to engage an agency that will work closely with Sefton's tourism team and align with the rebranding of Southport initiated in 2016.

This contracting opportunity presents significant growth potential for agencies specialising in advertising and marketing services, particularly those experienced in leisure and tourism promotion. Small and medium-sized enterprises (SMEs) may find this tender particularly relevant, given the emphasis on localised branding strategies and close collaboration with the council's tourism team. Successful bidders can expect to contribute to a series of impactful campaigns that aim to enhance the visibility and attractiveness of Southport and Sefton as key leisure destinations.

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How relevant is this notice?

Notice Information

Notice Title

Destination Advertising Campaigns 2019

Notice Description

Sefton Tourism and Marketing Southport are looking to engage an agency to plan and manage a series of campaigns to promote Southport and Sefton as a leisure destination. The town underwent a rebranding exercise during the summer / autumn of 2016. Extensive research, including input from existing and potential customers, resulted in the 'Southport - Different every Time' brand. This campaign needs to reflect this refreshing of the destination brand in terms of media, tone of voice and audience. The successful agency will be required to work closely with Sefton's tourism team. They will also need to provide 'end of campaign' reports for each of the seasonal campaigns, these to provide a complete overview of activity and achievements to fully inform the Marketing Southport Board. As well as this brief there are two additional documents which should provide the information required to plan the campaigns, media to be used and creative;

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-8145b7b3-d083-4785-9608-29e4e52c55fd
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/52b2e717-3be0-43db-95cd-cadbdf3ac56f
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£75,000 Under £100K
Lots Value
Not specified
Awards Value
£75,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
6 Jun 20196 years ago
Submission Deadline
24 May 2019Expired
Future Notice Date
Not specified
Award Date
5 Jun 20196 years ago
Contract Period
10 Jun 2019 - 30 Nov 2019 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SEFTON COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BOOTLE
Postcode
L20 3NJ
Post Town
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD73 Sefton
Delivery Location
TLD North West (England)
Local Authority
Sefton
Electoral Ward
Derby
Westminster Constituency
Bootle

Supplier Information

Number of Suppliers
1
Supplier Name

VIV'ID(A

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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