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Provision of Research Specification for Communications and Marketing Campaign

Crown Commercial Service

This public procurement record has 2 releases in its history.

AwardUpdate

01 Oct 2026 at 08:15

Award Notice
Award

17 Sep 2026 at 11:09

Award Notice
Summary of the contracting process

HM Revenue & Customs is buying research services to gather insight and evaluate its paid marketing campaigns, alongside other research projects that support the department. The requirement is for one research supplier, with work covering activity across England, Scotland and Wales. The Government Commercial Agency is the named buyer, acting for HMRC. This is a communications and marketing research programme rather than a purchase of goods, despite the procurement category recorded in the process. The work centres on understanding campaign performance and producing research that informs HMRC more broadly. It is relevant to market research agencies able to deliver campaign insight and evaluation across a UK-wide public sector account.

The procurement is complete and was awarded to Ipsos (Market Research) Ltd. The award date was 14 August 2026, and the contract period runs from 24 August 2026 to 23 August 2029. The award value is £7,225,000. The process used a selective call-off from a framework agreement, and sought a single supplier for the research programme. The tender deadline was 3 July 2026. The published information describes the requirement and award but provides no detailed scoring breakdown or specific evaluation weightings. The tender records suitability for small and medium-sized enterprises, although the contract was awarded to a large supplier. Work spans England, Scotland and Wales, supporting HMRC campaigns and other research during the agreement.

For a future procurement of this requirement, credible competitors would need to show strong market research capability in paid marketing campaign insight and evaluation, as well as the ability to undertake broader research for HMRC. The award demonstrates demand for a single supplier able to support a sustained programme across England, Scotland and Wales, rather than a one-off campaign study. Experience managing a UK-wide public sector research account and translating findings into useful evidence for communications and marketing decisions would be commercially relevant. The selective framework call-off route indicates that access to the relevant framework would matter when competing through the same route. The recorded SME suitability suggests smaller research businesses may be relevant participants, potentially with the capacity and coverage needed to deliver this national programme.

How relevant is this notice?

Notice Information

Notice Title

Provision of Research Specification for Communications and Marketing Campaign

Notice Description

The purpose of this requirement is to appoint one research Supplier to carry out insight gathering and evaluation of paid-for marketing campaigns run by HMRC over the duration of the agreement, as well as more general research projects to benefit HMRC

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-83af6453-620f-4d6c-b260-20ec076f24b6
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/8dd803f1-6e2f-4f88-81f2-0babeff79f3f
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Goods
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
£7,225,000 £1M-£10M
Lots Value
Not specified
Awards Value
£7,225,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
1 Oct 20265 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
14 Aug 20261 months ago
Contract Period
24 Aug 2026 - 23 Aug 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Crown Commercial Service
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LIVERPOOL
Postcode
L3 9PP
Postcode Area
Liverpool
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD7 Merseyside
Small Region (ITL 3)
TLD72 Liverpool
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLI London, TLJ South East (England), TLK South West (England), TLL Wales, TLM Scotland
Local Authority
Liverpool
Electoral Ward
City Centre North
Westminster Constituency
Liverpool Riverside

Supplier Information

Number of Suppliers
1
Supplier Name

Ipsos MORI

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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