Award

Jubilee2 Leisure Facility - Marketing Services

NEWCASTLE-UNDER-LYME BOROUGH COUNCIL

This public procurement record has 1 release in its history.

Award

30 Aug 2024 at 16:45

Award Notice
Summary of the contracting process

The Borough Council of Newcastle-under-Lyme has awarded a contract for marketing services aimed at enhancing the visibility and commercial success of the Jubilee2 Leisure Facility. The procurement process, classified under CPV codes for advertising and marketing services, was conducted via an open procedure. This five-year contract, valued at £97,174, commenced on 5th August 2024 and is set to end on 4th August 2028. It focuses on digital marketing strategies to increase online engagement, lead generation, and overall customer retention. The application deadline was 24th June 2024, and the contract was awarded to Bullshark Limited.

This tender offers substantial opportunities for digital marketing firms, particularly those with expertise in search engine optimisation, paid advertising, and content marketing. Small and medium-sized enterprises (SMEs) could find this project particularly attractive given the budget and the potential for showcasing their effectiveness in a high-profile public sector project. Engaging in this contract allows businesses to demonstrate their capability to drive meaningful digital transformation and customer engagement for a prestigious leisure facility, thus enhancing their portfolio and market reputation.

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Notice Information

Notice Title

Jubilee2 Leisure Facility - Marketing Services

Notice Description

The Borough Council of Newcastle-under-Lyme's Leisure facility Jubilee2 needs to build upon the excellent recovery since the Covid-19 pandemic, maintain its position a premier leisure facility in the Borough, attract new audiences through innovation, improve customer retention, and enhance the overall commercial viability of services. The Council are therefore are looking to commission a digital marketing partner to meet the following objectives: a) Help to raise the profile of Jubilee2 as a leisure destination through digital channels, and increase engagement with, Jubilee2 online presence, maximise search engine optimisation help promote PR coverage and optimise content on the website via Juilee2's digital channels and paid advertising. b) Generate in-bound leads and enquiries (including lead generation from dedicated landing/promotional pages away from the Councils main website, transferring leads to the business development team at Jubilee2. c) To increase traffic to the Jubilee2 website, App, and online joining/booking platforms, encouraging customers to self-serve... d) To be able to demonstrate the impact of marketing activities and Pay per click advertising on Googles and face, demonstrating value for money for the Council., when bench marked against industry standards, along with undertaking a mystery shopper exercise once per year e) To evaluate the J2 App on an annual basis and undertake a redesign requirements through the Innovatise platform as required by the Council

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-8465af66-03bf-4091-b4c5-0a9f1341f241
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/0e8b6978-41c9-460c-8436-a9728e50c35e
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342100 - Direct marketing services

Notice Value(s)

Tender Value
£97,174 Under £100K
Lots Value
Not specified
Awards Value
£42,600 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
30 Aug 20241 years ago
Submission Deadline
24 Jun 2024Expired
Future Notice Date
Not specified
Award Date
4 Aug 20241 years ago
Contract Period
4 Aug 2024 - 4 Aug 2028 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NEWCASTLE-UNDER-LYME BOROUGH COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWCASTLE-UNDER-LYME
Postcode
ST5 1BL
Post Town
Stoke-on-Trent
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG2 Shropshire and Staffordshire
Small Region (ITL 3)
TLG24 Staffordshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Newcastle-under-Lyme
Electoral Ward
Town
Westminster Constituency
Newcastle-under-Lyme

Supplier Information

Number of Suppliers
1
Supplier Name

BULLSHARK

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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