Award

Provision of Optimisation Agreement (AB Testing)

DEPARTMENT FOR INTERNATIONAL TRADE

This public procurement record has 1 release in its history.

Award

06 Dec 2024 at 12:39

Award Notice
Summary of the contracting process

The Department for International Trade (DIT) has concluded the procurement process for the "Provision of Optimisation Agreement (AB Testing)," focusing on enhancing digital performance and data-driven decision-making. This project falls under the industry category of "Software packages and information systems" and is located in London, United Kingdom. The procurement stage is at the award stage, having been finalized on 29 November 2024. The contract was awarded to Wingify Software Private Limited for a term running from 29 November 2024 to 29 November 2026, with a total value of £38,990. The procurement method used was a direct single tender action, under the low threshold value.

This tender presents a significant opportunity for businesses specializing in digital optimisation and AB testing tools. SMEs and socially-driven enterprises are particularly well-suited to benefit from similar contracts, given the emphasis on service enhancement in digital platforms. The detailed attention to improving user experiences and marketing effectiveness can lead to further business growth opportunities through similar public sector projects. Businesses that excel in data analytics, user experience design, and digital marketing optimization will find this contract and similar opportunities ideal for expansion and establishing a foothold in the public sector.

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Notice Information

Notice Title

Provision of Optimisation Agreement (AB Testing)

Notice Description

This contract covers the provision of an advanced A/B testing tool to support the Department for Business and Trade's (DBT) mission of enhancing digital performance and enabling data-driven decision-making across its services. DBT is procuring this tool to optimize user experiences, improve website and application performance, and enhance the effectiveness of marketing campaigns. The contract was awarded to Wingify Software Private Limited on the 29/11/2024 and the term runs until 29/11/2026.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-85bdfe8a-0c7a-4fe7-a554-b754136ae28f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5e9fd32d-9dff-4cb5-b865-b70aabdeee3b
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Single tender action (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
£38,990 Under £100K
Lots Value
Not specified
Awards Value
£38,990 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
6 Dec 20241 years ago
Submission Deadline
28 Nov 2024Expired
Future Notice Date
Not specified
Award Date
29 Nov 20241 years ago
Contract Period
29 Nov 2024 - 29 Nov 2026 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR INTERNATIONAL TRADE
Contact Name
Department for International Trade
Contact Email
commercialddat@businessandtrade.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1A 2DY
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

WINGIFY SOFTWARE

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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