Tender

GB-London: BTA973 SEO Content marketing Optimisation

VISIT BRITAIN

This public procurement record has 2 releases in its history.

TenderAmendment

29 Apr 2018 at 05:21

Tender Notice
Tender

26 Apr 2018 at 14:24

Tender Notice
Summary of the contracting process

The procurement process titled "GB-London: BTA973 SEO Content marketing Optimisation" is being conducted by VisitBritain, located in London, UK. The tender relates to advertising and marketing services, specifically aimed at optimising content for VisitBritain and VisitEngland's consumer-facing websites. The tender, which is in the active stage and follows an open procurement method, has a tender period ending on 26th May 2018, with an estimated contract value ranging from £100,000 to £500,000. The contract will commence on 15th June 2018 and is set to run until 15th June 2021.

This tender presents a valuable opportunity for agencies specialising in content marketing and digital visibility, particularly those targeting B2C and B2B markets. Businesses with experience in search engine optimisation (SEO) and digital marketing strategies would be well-suited to participate. The focus on increasing visibility and traffic can help enhance the business profiles of competitors in this sector, especially for small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise (VCSE) organisations.

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Notice Information

Notice Title

GB-London: BTA973 SEO Content marketing Optimisation

Notice Description

NOTE: This notice was updated on 29 April 2018 for the following reason: This contract is suitable for SMEs.The purpose of this tender is to find an agency that is able to undertake content marketing optimisation for VisitBritain and VisitEngland consumer facing websites, with the objectives of increasing VisitBritain/ VisitEngland visibility and traffic across search engines. The main remit of the agency will be to deliver across the B2C websites however there is additional scope to work on the B2B VisitBritain and VisitEngland websites as and when required. This tender is being conducted using the Government's Contracts Finder procedure and is therefore below the OJEU threshold.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-8727c96d-283d-42de-a94d-7377a64768f4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/df4e9670-e59c-43f5-8fca-e1eb7f0d87ce
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
29 Apr 20187 years ago
Submission Deadline
26 May 2018Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
14 Jun 2018 - 15 Jun 2021 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
VISIT BRITAIN
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1E 5HX
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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