Award

Apprenticeships Marketing Campaign

DEPARTMENT FOR EDUCATION

This public procurement record has 2 releases in its history.

AwardUpdate

03 Dec 2018 at 14:34

Award Notice
Award

02 Nov 2018 at 12:50

Award Notice
Summary of the contracting process

The procurement process is led by the Department for Education (DfE) for the "Apprenticeships Marketing Campaign," aimed at enhancing awareness and uptake of apprenticeships in the UK. This campaign falls under the industry category of communication and telecommunications, utilising a selective procurement method through a call-off from a framework agreement. The contract period is from 25th June 2018 to 31st July 2020, with a total awarded value of £5,000,000. The tender process was completed with the award notice published on 2nd November 2018, marking the opportunity as officially concluded.

This contract presents significant growth opportunities for creative and strategic marketing agencies capable of delivering impactful marketing solutions. Businesses that specialise in strategic communications, media planning, and campaign management are particularly well-suited to compete, especially those with expertise in apprenticeship or education-related marketing. Engaging in such projects can enhance the reputation and portfolio of these agencies while contributing to essential educational initiatives that will impact countless young people across the nation.

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Notice Information

Notice Title

Apprenticeships Marketing Campaign

Notice Description

The Department for Education (DfE) is looking to recruit a lead strategic and creative agency to work with us to design and deliver a media neutral, evidence-based, marketing and communication strategy to deliver a campaign that will: Inspire our audiences to consider offering, or taking up an apprenticeship, and crucially, to take action We have been running the Get in Go Far advertising campaign for a number of years and have just completed the latest burst of activity. Since the campaign was developed the needs of the programme have changed and our focus between now and 2020 is to reach our target of achieving 3m starts. This calls for a change. This is a rare opportunity to work with DfE and our executive agency, the Education and Skills Funding Agency, to develop an exciting and impactful solution to this brief and to play a part in delivering a top political priority. Most importantly, it will make a real difference to the lives of thousands of young people and will help employers to be more productive and successful.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-87ca3e54-180a-4d23-95c6-542036e11f39
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/b0a74a0c-9f9e-4469-ada8-c7ca47ca522c
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Not specified
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

32 - Radio, television, communication, telecommunication and related equipment

CPV Codes

32000000 - Radio, television, communication, telecommunication and related equipment

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£5,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
3 Dec 20187 years ago
Submission Deadline
14 May 2018Expired
Future Notice Date
Not specified
Award Date
7 Jun 20187 years ago
Contract Period
24 Jun 2018 - 31 Jul 2020 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR EDUCATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 3BT
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

M&C SAATCHI (UK

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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