Award

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

BTA2201 - Social Media Monitoring & Scheduling Tool

VisitBritain

This public procurement record has 1 release in its history.

Award

07 Aug 2026 at 16:58

Award Notice
Summary of the contracting process

VisitBritain procured a social media monitoring and scheduling tool to manage its social media content output. The requirement covers content scheduling, sourcing and monitoring, and reporting, combining software with associated IT support. It is a services contract for IT, internet and support services, rather than a works or physical supply requirement. Delivery is associated with VisitBritain’s Birmingham base and covers the United Kingdom, Europe, the Channel Islands, the Isle of Man, British Overseas Territories and the rest of the world. The buyer is VisitBritain, based at Victoria Square House in Birmingham. The requirement is intended for a supplier able to provide a platform and supporting service for managing social media activity across a broad geographic audience, with monitoring and reporting integrated into day-to-day content operations.

The procurement is complete and was awarded on 11 June 2026 to Runtime Collective trading as Brandwatch. It was run as a selective call-off from the Government Commercial Agency RM1557.14 G-Cloud 14 framework, rather than as an open standalone tender. The tender submission deadline was 10 June 2026 at noon. The estimated contract value was between £138,926 and £150,000, and the award value was £138,926, all in GBP. The contract runs from 18 July 2026 to 17 July 2027. The award is active. The process records the service category and framework route, but does not set out separate lots or detailed quality and price weightings. The selected supplier is Runtime Collective trading as Brandwatch.

This award shows that VisitBritain buys an established social media management capability covering scheduling, content sourcing, monitoring and reporting across international markets. A credible future competitor would need a reliable software platform able to support substantial, geographically dispersed social media activity, together with implementation or account support rather than a basic publishing tool alone. The service should bring content planning, monitoring and performance reporting into one operational workflow, helping a tourism organisation manage output consistently across the United Kingdom and overseas territories and markets. Suppliers with proven experience delivering social media technology to large public-facing organisations, strong monitoring and analytics functionality, and the capacity to support ongoing service delivery would be best placed to compete through the relevant government framework route. The buyer’s stated suitability assessment did not identify the requirement as suitable for SMEs or VCSEs.

How relevant is this notice?

Notice Information

Notice Title

BTA2201 - Social Media Monitoring & Scheduling Tool

Notice Description

Management of our social media content output, scheduling, sourcing monitoring, and reporting. Awarded via Government Commercial Agency (GCA) RM1557.14 G-Cloud 14

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-8caeb8d1-6e9b-482b-8188-998fd3466aec
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/a5013701-77b4-471b-9e3b-f26291723781
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72000000 - IT services: consulting, software development, Internet and support

Notice Value(s)

Tender Value
£150,000 £100K-£500K
Lots Value
Not specified
Awards Value
£138,926 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
7 Aug 20262 weeks ago
Submission Deadline
10 Jun 2026Expired
Future Notice Date
Not specified
Award Date
11 Jun 20262 months ago
Contract Period
18 Jul 2026 - 17 Jul 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
VisitBritain
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4AJ
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

Runtime Collective t/a/Brandwatch

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...