Award

Media Buying-London Cancer Screening Campaign

NHS ENGLAND

This public procurement record has 3 releases in its history.

Award

01 Jul 2022 at 14:35

Award Notice
Award

04 Mar 2022 at 15:03

Award Notice
Award

04 Mar 2022 at 15:00

Award Notice
Summary of the contracting process

The procurement process pertains to the "Media Buying - London Cancer Screening Campaign," conducted by NHS England, located in Leeds, UK. This project falls under the advertising and marketing services category with a total contract value of £720,000. The contract period started on 27th January 2022 and concluded on 31st March 2022. As of 2nd February 2022, the award has been announced as active following a selective procurement method that involved a call-off from a framework agreement. The tender has successfully addressed key issues related to behavioural barriers to cancer screening among target demographics.

This tender presents significant growth opportunities for small and medium enterprises (SMEs) and voluntary, community and social enterprises (VCSEs) specialising in advertising and marketing services. Businesses that focus on outreach and social marketing, particularly those experienced in direct marketing to underrepresented groups, will be well-suited to compete in future contracts of a similar nature. The involvement of stakeholders such as charities and healthcare providers also opens avenues for collaboration and innovation, aligning business strategies with community health initiatives.

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Notice Information

Notice Title

Media Buying-London Cancer Screening Campaign

Notice Description

Media buying will support the delivery of a wider social marketing which will be designed and delivered by M&C Saatchi, Wavemaker and MMC. The campaign will address the removal of behavioural barriers to screening (fatalism; fear/stigma; lack of access to tests) to and enhance the enablers of screening attendance (messages that screening saves lives; advice on what to expect; increased access). The campaign will comprise three components: 1. Pan-London marketing targeting all eligible women (Above the line campaign) 2. Direct Marketing/targeting of low-uptake groups e.g. young women, ethnic minorities, women with learning disabilities 3. Stakeholder engagement with screening providers, charities, cancer alliances ICS's and general practices

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-906c9979-750e-46a1-ae60-c85fb58e58a4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/be0e88ea-2b8d-4f4f-a0fe-5ddeb08640f7
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£720,000 £500K-£1M
Lots Value
Not specified
Awards Value
£720,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
1 Jul 20223 years ago
Submission Deadline
24 Dec 2021Expired
Future Notice Date
Not specified
Award Date
2 Feb 20224 years ago
Contract Period
27 Jan 2022 - 31 May 2023 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NHS ENGLAND
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LEEDS
Postcode
LS2 7UE
Post Town
Leeds
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE42 Leeds
Delivery Location
TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England)
Local Authority
Leeds
Electoral Ward
Little London & Woodhouse
Westminster Constituency
Leeds Central and Headingley

Supplier Information

Number of Suppliers
1
Supplier Name

MANNING GOTTLIEB OMD

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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