Award

Promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.

DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS

This public procurement record has 1 release in its history.

Award

03 Mar 2025 at 08:54

Award Notice
Summary of the contracting process

The DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS (DEFRA) has completed a procurement process titled "Promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase" under the marketing services category. The procurement began with a tender that closed on 27 February 2025 and the contract was awarded on 28 February 2025. The contract, valued at £850,000, will start on 1 April 2025 and run until 31 March 2026, with activities taking place throughout the United Kingdom.

This tender represents a significant opportunity for businesses involved in marketing and advertising, particularly those specialising in point-of-purchase promotions and digital advertising. With a focus on integrated marketing campaigns such as 'Let's Eat Balanced', 'Love Lamb week', and 'Great British Beef Week', companies with expertise in producing marketing materials like recipe leaflets, digital ads, and retailer magazine advertorials are well-suited to compete. However, since the procurement was conducted via a negotiated procedure without prior publication, the opportunity is most relevant to existing suppliers within the chosen retailers' networks, namely Morrisons, Tesco, ASDA, Sainsburys, Waitrose, Co-op, Aldi, and Lidl.

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Notice Information

Notice Title

Promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase.

Notice Description

To promote AHDB Consumer marketing campaigns & key consumer messages at consumer point of purchase. Key campaigns throughout the year include Lets Eat Balanced, Love Lamb week, Love Pork campaigns, Great British Beef Week & positive health messaging activity with Bord Bia, also positive messaging trials and applications for rethinking the red meat aisle/packaging/online. Historically and for 2025-2026 areas that AHDB will be purchasing: include: > Recipe static and tear off leaflets, aisle fins and flags & other in fixture promotion> Digital promotion mechanics (banners, featured product space, digital ads)> retailer magazine advertorials> On pack stickers. There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house teams.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-908087c8-817f-4d83-b0fa-db5b38eeaf97
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/149041cc-2756-4806-aa2c-4e794c6a5a7b
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Negotiated procedure without prior publication (above threshold)
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£850,000 £500K-£1M
Lots Value
Not specified
Awards Value
£850,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
3 Mar 202511 months ago
Submission Deadline
27 Feb 2025Expired
Future Notice Date
Not specified
Award Date
28 Feb 202512 months ago
Contract Period
31 Mar 2025 - 31 Mar 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS
Contact Name
Procurement Team
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

MORRISONS, TESCO, ASDA, SAINSBURYS, WAITROSE, CO-OP, ALDI, LIDL

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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