Award

Media Strategy and Buying Services

THE BRITISH BROADCASTING CORPORATION (BBC)

This public procurement record has 2 releases in its history.

Award

08 Jun 2020 at 08:49

Award Notice
Tender

12 Aug 2019 at 11:56

Tender Notice
Summary of the contracting process

The British Broadcasting Corporation (BBC) is seeking a media agency to provide Media Strategy and Buying Services, with a total contract value of up to £100 million over a maximum duration of four years. This selective procurement process began with a tender period that ended on 6 September 2019, and the awarded contract was officially published on 8 June 2020. The services required aim to enhance audience engagement, particularly among younger demographics, through strategic procurement of external media channels across the UK and Europe, which are critical for reaching diverse audience segments effectively.

This tender presents significant growth opportunities for businesses in the advertising and media services industry, particularly those specialising in strategic media planning and buying. Companies that already have expertise in digital marketing strategies and a robust understanding of emerging media trends would be particularly well-suited to compete for this contract. Additionally, due to the BBC's emphasis on value for money, suppliers that can demonstrate innovation and effectiveness in campaign performance are likely to stand out in the bidding process.

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Notice Information

Notice Title

Media Strategy and Buying Services

Notice Description

The BBC is responsible for ensuring that all audiences are aware of the programmes and services that their licence fee has funded and how they can access them to achieve maximum value from their licence fee. New digital behaviours, particularly for younger audiences, means that it is becoming increasingly challenging to reach young audiences solely through promotion on our owned media channels. Thus, it is essential, in order to fulfil our responsibilities, that we use paid for media channels to complement our owned media. The BBC has therefore procured a media agency to manage the planning, buying and return on investment evaluation of external media activity, as well as delivering strategic insights and analysis of the wider emerging media market. This is critical to ensure we deliver value for money to the UK public. The maximum contract duration is up to 4 years, with the annual contract value incorporating both the paid media budget and agency fees estimated at GBP 25 m p.a. For the BBC to meet its public service obligations, it is essential that all audiences are aware of the programmes and services that we create. To ensure that we reach all audiences effectively, particularly younger audiences who are spending less time on our owned platforms, we need to use paid for media alongside our owned media. Investing in paid media ensures we are able to engage critical audiences with the right reach and frequency to create awareness of the programmes and services they have paid for through their licence fee.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-941ba46a-c845-403c-b6dc-96e7edc3f75e
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/4b8a0801-210e-4a87-b85f-2c7363bad3a0
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive procedure with negotiation (above threshold)
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£100,000,000 £100M-£1B
Lots Value
Not specified
Awards Value
£100,000,000 £100M-£1B
Contracts Value
Not specified

Notice Dates

Publication Date
8 Jun 20205 years ago
Submission Deadline
6 Sep 2019Expired
Future Notice Date
Not specified
Award Date
31 May 20205 years ago
Contract Period
31 May 2020 - 31 May 2024 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE BRITISH BROADCASTING CORPORATION (BBC)
Contact Name
Not specified
Contact Email
hannah.stevenson@bbc.co.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
W1A 1AA
Post Town
West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
West End
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

HAVAS MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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