Tender

2024-708 Consumer Media Measure Modelling

AHDB

This public procurement record has 1 release in its history.

Tender

22 Aug 2024 at 06:53

Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB) is seeking an agency to evaluate the effectiveness of its current marketing campaigns through the 2024-708 Consumer Media Measure Modelling tender. This procurement process, under the "Market research services" category (CPV code 79310000), is conducted via an open procedure and focuses on services. The project location is Coventry, West Midlands, with the procurement documents available on the AHDB e-Sourcing portal. Interested parties should note that the tender period ends at noon on the 4th of October, 2024, and the contract is scheduled to run from the 9th of December, 2024, to the 30th of May, 2025. The procurement is in the tender stage and is active as of August 22, 2024.

This tender represents a substantial opportunity for businesses within the marketing and media analysis sectors, especially those capable of targeting retail sales and return on investment through multi-channel marketing evaluations. The project budget ranges from £75,000 to £115,000, making it an attractive contract for small and medium-sized enterprises (SMEs). Companies with expertise in influencing and optimising marketing channels’ effectiveness will find this tender particularly fitting and can leverage their skills to secure ongoing AHDB projects, thereby enhancing their business growth.

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Notice Title

2024-708 Consumer Media Measure Modelling

Notice Description

AHDB wish to find an agency who have the ability to evaluate the impact of AHDB activity directly to retail sales and return on investment attributable to the marketing channels and the individual performance of the channel mix. The aim of the campaign evaluation is to both understand the success of the current campaign but also understand how to optimise the channel mix for future campaigns. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal. The closing date is NOON 4th October 2024

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-948747a3-f440-46cd-97e9-813e94adbf6e
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/26ffbff4-aea3-44d5-b0a6-f3cde5f0370f
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£115,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
22 Aug 20241 years ago
Submission Deadline
4 Oct 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
9 Dec 2024 - 30 May 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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