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Social Media Influencer Agency

COMPETITION AND MARKETS AUTHORITY

This public procurement record has 1 release in its history.

Award

23 Jul 2026 at 16:40

Award Notice
Summary of the contracting process

The Competition and Markets Authority bought social media influencer agency services to support its external communications. The work falls within public relations services and covers activity delivered in the United Kingdom. The requirement is for an agency able to plan and provide influencer-led social media support for a public sector organisation, aligning campaigns and communications with the Authority’s external engagement needs. This is a services procurement rather than a supply or construction opportunity. The buyer is the Competition and Markets Authority, based in London. The requirement is suitable for small and medium-sized enterprises, indicating that an agency does not need to be a large corporate supplier to be relevant. The selected supplier, Pepper Studio Ltd, is also recorded as an SME.

The procurement is complete and was awarded through a selective call-off from a framework agreement. The award was made to Pepper Studio Ltd on 25 February 2026 for £200,000. The contract runs from 26 February 2026 to 25 February 2028. The tender submission deadline was 2 February 2026 at 12:00. The procurement was evaluated as a call-off competition under the existing framework arrangement. The award is active, and the contract documents include a signed contract record. This is a single requirement with no separate awards or lots identified. The buyer is the Competition and Markets Authority, and the awarded supplier is Pepper Studio Ltd. The contract value and period indicate a planned, ongoing agency engagement rather than a one-off communications project.

For agencies reviewing future public relations opportunities, this award demonstrates demand for influencer-led social media support within a UK public authority’s external communications function. A credible competitor would need strategic social media capability, access to and relationships with relevant influencers, campaign planning skills, and the ability to deliver communications suitable for a public sector audience. The work also calls for dependable account management, clear coordination with the buyer, and the ability to turn institutional messages into effective social content while protecting reputation and meeting public-sector expectations. The buyer’s use of a framework call-off shows that suppliers seeking comparable work should understand framework routes and be ready to compete through them. SME suitability indicates that a focused specialist agency can be commercially relevant.

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Notice Information

Notice Title

Social Media Influencer Agency

Notice Description

Provision of a Social Media Influencer Agency to support the CMA's external communications.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-960c6275-f37c-462e-99df-a097267133f4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/b430ac7f-7c58-4af0-9caa-61ef29cf65b9
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£200,000 £100K-£500K
Lots Value
Not specified
Awards Value
£200,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
23 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
25 Feb 20267 months ago
Contract Period
26 Feb 2026 - 25 Feb 2028 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
COMPETITION AND MARKETS AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E14 4QZ
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified
Local Authority
Tower Hamlets
Electoral Ward
Canary Wharf
Westminster Constituency
Poplar and Limehouse

Supplier Information

Number of Suppliers
1
Supplier Name

Pepper Studio Ltd

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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