Award

TfL 96033 - Transport for London Brand Licensing and Development

TRANSPORT FOR LONDON

This public procurement record has 1 release in its history.

Award

12 Aug 2025 at 13:46

Summary of the contracting process

Transport for London has completed an open procurement process for the contract titled "TfL 96033 - Transport for London Brand Licensing and Development," classified under the CPV code for Marketing Management Consultancy Services. The service concession contract aims to expand TfL's brand through global partnerships and products. The procurement, initiated in an open procedure, has now reached the award stage, with the contract awarded to International Management Group (UK) LTD on 7th February 2023. The contract period runs from 31st March 2023 to 31st March 2028, covering services to be delivered in the United Kingdom.

This public procurement contract presents substantial opportunities for businesses with expertise in brand development, marketing, and consultancy services, especially those capable of handling high-profile international partnerships. Smaller enterprises and volunteer organisations are considered suitable for participation, as reflected in the procurement guidelines. The successful execution of this contract could enhance a company's reputation and provide a platform for engaging with global markets, leveraging TfL's iconic branding within the UK and internationally.

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Notice Title

TfL 96033 - Transport for London Brand Licensing and Development

Notice Description

This is a service concession contract. TfL's instantly recognisable map and roundels are known across the world for their simple and effective style with a long heritage dating back to the mid-1800s. The roundel is recognised across the world, seen as a symbol of London and the UK. The Underground map was first created in 1933 and paved the way for cities around the world to create similar maps to help travellers get around. The licensing partner will help TfL go further with their plans to bring London's iconic transport provider to the world with exciting brand partnerships and products within the UK and Overseas territories.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-965f2f84-7136-4fbb-be6e-0b5d265fe8f2
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/768a7c4a-558e-4668-8dc3-71566558155d
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£7,875,562 £1M-£10M
Lots Value
Not specified
Awards Value
£4,727,502 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
12 Aug 20256 months ago
Submission Deadline
7 Feb 2023Expired
Future Notice Date
Not specified
Award Date
7 Feb 20233 years ago
Contract Period
30 Mar 2023 - 31 Mar 2028 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
TRANSPORT FOR LONDON
Contact Name
Not specified
Contact Email
laviniatidyjones@tfl.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
E20 1JN
Post Town
East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified

Local Authority
Newham
Electoral Ward
Stratford Olympic Park
Westminster Constituency
Stratford and Bow

Supplier Information

Number of Suppliers
1
Supplier Name

INTERNATIONAL MANAGEMENT GROUP (UK

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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