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Coast Clever Campaign 2026

MCA - Maritime and Coastguard Agency

This public procurement record has 1 release in its history.

Award

13 Aug 2026 at 12:19

Award Notice
Summary of the contracting process

The Maritime and Coastguard Agency bought media activation and influencer partnership services for its 2026 summer coastal safety campaign, Coast Clever. The work covers planning and delivering campaign activity through media and influencer channels to promote coastal safety. It is a communications service for the agency, which is based in Southampton, and may be delivered across the United Kingdom, the Channel Islands, the Isle of Man, Europe, British Overseas Territories and other international locations. The requirement is relevant to media agencies, campaign specialists, communications consultancies, influencer marketing agencies and partnership teams able to operate across multiple territories and coordinate public-facing safety communications.

The procurement is complete and was awarded on 23 July 2026 to Wavemaker Limited. The award value is £100,000. The contract runs from 23 July 2026 to 31 March 2028. It was a selective call-off from a framework agreement, rather than an open standalone competition. The tender submission deadline was 22 July 2026 at 11:00. The contract is for services and the opportunity was identified as suitable for small and medium-sized enterprises. The awarded supplier is Wavemaker Limited. The award is active, and the tender status is complete.

This award demonstrates demand from the Maritime and Coastguard Agency for coordinated coastal safety campaigns using paid, earned and partnership-led media activity. A credible competitor for a future requirement would need campaign strategy and activation capability, practical experience of influencer partnerships, and the ability to turn public safety messages into engaging communications for broad audiences. Delivery may require coordination across the United Kingdom and international territories, so agencies with multi-market planning, stakeholder management and adaptable channel expertise would be well placed. The requirement is suitable for SMEs, making it relevant to specialist agencies as well as larger integrated communications businesses.

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Notice Information

Notice Title

Coast Clever Campaign 2026

Notice Description

Media activation and influencer partnership work for 2026's summer coastal safety campaign, Coast Clever.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-971e316e-0412-4010-9bbd-4100e6137769
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/3d672676-a722-46b9-b88f-810cdb2871fa
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

32 - Radio, television, communication, telecommunication and related equipment

CPV Codes

32000000 - Radio, television, communication, telecommunication and related equipment

Notice Value(s)

Tender Value
£100,000 £100K-£500K
Lots Value
Not specified
Awards Value
£100,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
13 Aug 20262 weeks ago
Submission Deadline
22 Jul 2026Expired
Future Notice Date
Not specified
Award Date
23 Jul 20261 months ago
Contract Period
23 Jul 2026 - 31 Mar 2028 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MCA - Maritime and Coastguard Agency
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SOUTHAMPTON
Postcode
SO15 1EG
Postcode Area
Southampton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ32 Southampton
Delivery Location
Not specified
Local Authority
Southampton
Electoral Ward
Banister & Polygon
Westminster Constituency
Southampton Itchen

Supplier Information

Number of Suppliers
1
Supplier Name

Wavemaker Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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