Award

Creative Services Agency

MONEY AND PENSIONS SERVICE

This public procurement record has 1 release in its history.

Award

26 Sep 2022 at 08:17

Award Notice
Summary of the contracting process

The Money and Pensions Service (MaPS) has awarded a contract for Creative Services Agency valued at £2,000,000. The procurement method used was selective, calling off from a dynamic purchasing system. The contract period is from September 19, 2022, to March 31, 2025. The procurement stage is Award, and the location is in London, England. The industry category for this contract is Advertising services, with a tender period ending on July 11, 2022.

This tender for Creative Services Agency by MaPS offers opportunities for external advertising/creative agencies to collaborate on media campaigns such as Pension Freedoms and Cost of Living. Businesses specialising in advertising services, advertising management services, and advertising campaign services are well-suited to compete. Small and medium-sized enterprises (SMEs) are particularly encouraged to participate, as indicated by the procurement's suitability criteria.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

Creative Services Agency

Notice Description

The Money and Pensions Service (MaPS) requires an external advertising/creative agency to provide support to the internal MaPS marketing team in the formulation and delivery of media campaigns. This will include both the current Pension Freedoms and upcoming Cost of Living campaigns. The agency will be required to carry out the following: Develop creative strategy for new campaigns or update and optimize current campaigns Develop and deliver new creative Communications planning Support research requirements Analyze campaign performance Develop campaign propositions

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-9812f192-50ea-4640-a6af-4c09ba6b5c79
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/aea71843-0ad7-4229-9507-67be9c5185d7
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£2,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£2,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
26 Sep 20223 years ago
Submission Deadline
11 Jul 2022Expired
Future Notice Date
Not specified
Award Date
23 Aug 20223 years ago
Contract Period
18 Sep 2022 - 31 Mar 2025 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MONEY AND PENSIONS SERVICE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC1N 2TD
Post Town
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
Not specified
Local Authority
Camden
Electoral Ward
Holborn & Covent Garden
Westminster Constituency
Holborn and St Pancras

Supplier Information

Number of Suppliers
1
Supplier Name

MSQ PARTNERS GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-9812f192-50ea-4640-a6af-4c09ba6b5c79-2022-09-26T09:17:56+01:00",
    "date": "2022-09-26T09:17:56+01:00",
    "ocid": "ocds-b5fd17-9812f192-50ea-4640-a6af-4c09ba6b5c79",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "tender_304967/1107591",
        "title": "Creative Services Agency",
        "description": "The Money and Pensions Service (MaPS) requires an external advertising/creative agency to provide support to the internal MaPS marketing team in the formulation and delivery of media campaigns. This will include both the current Pension Freedoms and upcoming Cost of Living campaigns. The agency will be required to carry out the following: Develop creative strategy for new campaigns or update and optimize current campaigns Develop and deliver new creative Communications planning Support research requirements Analyze campaign performance Develop campaign propositions",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79341000",
            "description": "Advertising services"
        },
        "additionalClassifications": [
            {
                "scheme": "CPV",
                "id": "79341200",
                "description": "Advertising management services"
            },
            {
                "scheme": "CPV",
                "id": "79341400",
                "description": "Advertising campaign services"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "countryName": "British Oversea Territories"
                    },
                    {
                        "countryName": "Channel Islands"
                    },
                    {
                        "countryName": "Europe"
                    },
                    {
                        "countryName": "Isle of Man"
                    },
                    {
                        "countryName": "Rest of the World"
                    },
                    {
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 2000000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Call-off from a dynamic purchasing system",
        "tenderPeriod": {
            "endDate": "2022-07-11T12:00:00+01:00"
        },
        "contractPeriod": {
            "startDate": "2022-09-19T00:00:00+01:00",
            "endDate": "2025-03-31T23:59:59+01:00"
        },
        "suitability": {
            "sme": true,
            "vcse": false
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-126021",
            "name": "Money and Pensions Service",
            "identifier": {
                "legalName": "Money and Pensions Service"
            },
            "address": {
                "streetAddress": "120 Holborn",
                "locality": "London",
                "postalCode": "EC1N 2TD",
                "countryName": "England"
            },
            "contactPoint": {
                "email": "david.hughes@maps.org.uk"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-COH-09044213",
            "name": "MSQ Partners Group Limited",
            "identifier": {
                "legalName": "MSQ Partners Group Limited",
                "scheme": "GB-COH",
                "id": "09044213"
            },
            "address": {
                "streetAddress": "34 Bow Street, London, United Kingdom, WC2E 7AU"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-126021",
        "name": "Money and Pensions Service"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-9812f192-50ea-4640-a6af-4c09ba6b5c79-1",
            "status": "active",
            "date": "2022-08-24T00:00:00+01:00",
            "datePublished": "2022-09-26T09:17:56+01:00",
            "value": {
                "amount": 2000000,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-COH-09044213",
                    "name": "MSQ Partners Group Limited"
                }
            ],
            "contractPeriod": {
                "startDate": "2022-09-19T00:00:00+01:00",
                "endDate": "2025-03-31T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/aea71843-0ad7-4229-9507-67be9c5185d7",
                    "datePublished": "2022-09-26T09:17:56+01:00",
                    "format": "text/html",
                    "language": "en"
                }
            ]
        }
    ]
}