TenderAmendment

UK_2024_English & Exams Content Marketing Framework

BRITISH COUNCIL

  • Contract Timeline

    Publication Date

    25th October 2024 11:15:45 AM

    TenderAmendment Deadline

    10th December 2024 23:59:00 PM   Expired

  • Contract Summary

    The British Council is tendering for the development of a content marketing framework for the English and Exams marketing function of the organisation. The British Council envisage the content marketing framework will be organised into three (3) lots as follows: 1. Lot 1: One (1) dedicated B2C content marketing agency on a retainer. 2. Lot 2: One (1) dedicated B2B content marketing agency on a retainer. 3. Lot 3: Three (3) content marketing agencies (B2B and/or B2C) on a framework agreement where work will be awarded on a demand basis. Projects/work will be awarded via a mini competition. The content marketing agencies on the framework are expected to collaborate with our existing creative and campaign agency partner in delivery and other agency partners on our roster. Expected range of content marketing services include but are not limited to strategically creating, distributing, optimizing, and managing content to achieve specific marketing goals of the British Council. This includes devising content strategies tailored to target audiences, creating engaging content across various formats and channels, distributing it effectively through platforms like social media, emails and websites, optimising content based on British Council supplied performance data, managing content workflows and calendars, and providing consulting and training to enhance the British Council marketing teams capabilities. The agency's scope extends to specialised areas such as influencer marketing, content localisation, community management and automation support, offering comprehensive support for the British Council to maximise the impact of content marketing efforts. The framework contract is for two (2) years with an option of extension for two (2) 12 months (i.e. Potential total contract term of 4-years). The indicative total contract is valued at £3,600,000 exclusive of VAT over the full 4-year term (£890,000 per annum). Additional information: If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents. The Contract awarded will be for a duration of two years with an option for extension twice (2), each extension will be no longer than 12 months each. Appointed supplier(s) performance will be reviewed, and any extension will be based on performance and service delivery. Is a Recurrent Procurement Type? : No

  • Contract Details

    Open Contracting ID

    ocds-b5fd17-98f10b6d-232d-47ff-99e8-d3b0163bd57a

    Publication Source

    Contracts Finder

    Procurement Stage

    TenderAmendment

    Procurement Method

    Open

    Procurement Method Details

    Open Procedure (below Threshold)

    Procurement Category

    Services

    Tender Suitability

    SME

    Framework / DPS

    Framework

  • Contract Classification

    CPV Code(s)

    79340000
    79341000
    79341100
    79341200
    79341400

    CPV Division(s)

    79 - Business services: law, marketing, consulting, recruitment, printing and security

  • Awarding Authority

    BRITISH COUNCIL

    Buyer Name

    Ahmed Akram

    Buyer Email

    Ahmed.Akram@BritishCouncil.Org

    Buyer Phone

    01619577886

    Buyer Address

    1 Redman Place, Stratford

    London

    E20 1JQ

    United Kingdom

View contract on Contracts Finder

TenderAmendment

UK_2024_English & Exams Content Marketing Framework

BRITISH COUNCIL

  • Contract Timeline

    Publication Date

    25th October 2024 11:15:33 AM

    TenderAmendment Deadline

    10th December 2024 23:59:00 PM   Expired

  • Contract Summary

    The British Council is tendering for the development of a content marketing framework for the English and Exams marketing function of the organisation. The British Council envisage the content marketing framework will be organised into three (3) lots as follows: 1. Lot 1: One (1) dedicated B2C content marketing agency on a retainer. 2. Lot 2: One (1) dedicated B2B content marketing agency on a retainer. 3. Lot 3: Three (3) content marketing agencies (B2B and/or B2C) on a framework agreement where work will be awarded on a demand basis. Projects/work will be awarded via a mini competition. The content marketing agencies on the framework are expected to collaborate with our existing creative and campaign agency partner in delivery and other agency partners on our roster. Expected range of content marketing services include but are not limited to strategically creating, distributing, optimizing, and managing content to achieve specific marketing goals of the British Council. This includes devising content strategies tailored to target audiences, creating engaging content across various formats and channels, distributing it effectively through platforms like social media, emails and websites, optimising content based on British Council supplied performance data, managing content workflows and calendars, and providing consulting and training to enhance the British Council marketing teams capabilities. The agency's scope extends to specialised areas such as influencer marketing, content localisation, community management and automation support, offering comprehensive support for the British Council to maximise the impact of content marketing efforts. The framework contract is for two (2) years with an option of extension for two (2) 12 months (i.e. Potential total contract term of 4-years). The indicative total contract is valued at £3,600,000 exclusive of VAT over the full 4-year term (£890,000 per annum). Additional information: If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents. The Contract awarded will be for a duration of two years with an option for extension twice (2), each extension will be no longer than 12 months each. Appointed supplier(s) performance will be reviewed, and any extension will be based on performance and service delivery. Is a Recurrent Procurement Type? : No

  • Contract Details

    Open Contracting ID

    ocds-b5fd17-98f10b6d-232d-47ff-99e8-d3b0163bd57a

    Publication Source

    Contracts Finder

    Procurement Stage

    TenderAmendment

    Procurement Method

    Open

    Procurement Method Details

    Open Procedure (below Threshold)

    Procurement Category

    Services

    Tender Suitability

    SME

    Framework / DPS

    Framework

  • Contract Classification

    CPV Code(s)

    79340000
    79341000
    79341100
    79341200
    79341400

    CPV Division(s)

    79 - Business services: law, marketing, consulting, recruitment, printing and security

  • Awarding Authority

    BRITISH COUNCIL

    Buyer Name

    Ahmed Akram

    Buyer Email

    Ahmed.Akram@BritishCouncil.Org

    Buyer Phone

    01619577886

    Buyer Address

    1 Redman Place, Stratford

    London

    E20 1JQ

    United Kingdom

View contract on Contracts Finder

Tender

UK_2024_English & Exams Content Marketing Framework

BRITISH COUNCIL

  • Contract Timeline

    Publication Date

    23rd October 2024 11:13:48 AM

    Tender Deadline

    10th December 2024 23:59:00 PM   Expired

  • Contract Summary

    The British Council is tendering for the development of a content marketing framework for the English and Exams marketing function of the organisation. The British Council envisage the content marketing framework will be organised into three (3) lots as follows: 1. Lot 1: One (1) dedicated B2C content marketing agency on a retainer. 2. Lot 2: One (1) dedicated B2B content marketing agency on a retainer. 3. Lot 3: Three (3) content marketing agencies (B2B and/or B2C) on a framework agreement where work will be awarded on a demand basis. Projects/work will be awarded via a mini competition. The content marketing agencies on the framework are expected to collaborate with our existing creative and campaign agency partner in delivery and other agency partners on our roster. Expected range of content marketing services include but are not limited to strategically creating, distributing, optimizing, and managing content to achieve specific marketing goals of the British Council. This includes devising content strategies tailored to target audiences, creating engaging content across various formats and channels, distributing it effectively through platforms like social media, emails and websites, optimising content based on British Council supplied performance data, managing content workflows and calendars, and providing consulting and training to enhance the British Council marketing teams capabilities. The agency's scope extends to specialised areas such as influencer marketing, content localisation, community management and automation support, offering comprehensive support for the British Council to maximise the impact of content marketing efforts. The framework contract is for two (2) years with an option of extension for two (2) 12 months (i.e. Potential total contract term of 4-years). The indicative total contract is valued at £3,600,000 exclusive of VAT over the full 4-year term (£890,000 per annum). Additional information: If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents. The Contract awarded will be for a duration of two years with an option for extension twice (2), each extension will be no longer than 12 months each. Appointed supplier(s) performance will be reviewed, and any extension will be based on performance and service delivery. Is a Recurrent Procurement Type? : No

  • Contract Details

    Open Contracting ID

    ocds-b5fd17-98f10b6d-232d-47ff-99e8-d3b0163bd57a

    Publication Source

    Contracts Finder

    Procurement Stage

    Tender

    Procurement Method

    Open

    Procurement Method Details

    Open Procedure (below Threshold)

    Procurement Category

    Services

    Tender Suitability

    SME

    Framework / DPS

    Framework

  • Contract Classification

    CPV Code(s)

    79340000
    79341000
    79341100
    79341200
    79341400

    CPV Division(s)

    79 - Business services: law, marketing, consulting, recruitment, printing and security

  • Awarding Authority

    BRITISH COUNCIL

    Buyer Name

    Ahmed Akram

    Buyer Email

    Ahmed.Akram@BritishCouncil.Org

    Buyer Phone

    01619577886

    Buyer Address

    1 Redman Place, Stratford

    London

    E20 1JQ

    United Kingdom

View contract on Contracts Finder