Award

AHDB Strategic PR partner services requirement (RM6124 shortlisted agencies only)

DEFRA NETWORK ETENDERING PORTAL

This public procurement record has 1 release in its history.

Award

18 Jul 2022 at 12:30

Award Notice
Summary of the contracting process

The AHDB (Agriculture and Horticulture Development Board) is seeking a strategic public relations partner for its consumer marketing campaigns as part of a tender process conducted under the RM6124 framework. The procurement process is currently in the award stage, having successfully completed the tender phase. The contract, valued at £2,000,000, is set to commence on 19th August 2022 and will conclude on 19th August 2026. The project will primarily take place at AHDB's offices in Kenilworth, England, and focuses on public relations consultancy services, as evidenced by the relevant CPV classification.

This tender presents significant opportunities for businesses, especially small and medium-sized enterprises (SMEs) with a strong track record in innovative public relations strategies and consumer engagement. Agencies that can demonstrate creative problem-solving and adaptability in a rapidly evolving market environment would be particularly well-suited to compete for this multi-year contract. The initial investment of £500,000 underlines the serious commitment to this project, making it a prime prospect for businesses aiming to expand their portfolios in the public relations sector.

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Notice Information

Notice Title

AHDB Strategic PR partner services requirement (RM6124 shortlisted agencies only)

Notice Description

Award notice - mini competition run against CCS framework RM6124 shortlisted agencies. AHDB is seeking a creative and innovative strategic public relations (PR) partner to work seamlessly with our in-house experts and our other supporting agencies to deliver world-class levels of engagement and cut-through of message. The work of our PR partner will predominately focus on our consumer marketing campaigns. We operate in a fast-changing environment and require the best possible strategic agency to effectively meet future challenges. This includes a proven track record of creatively and consistently delivering high quality results at best value, and an aptitude for embracing new innovations and pushing boundaries.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-9abe6d8b-6532-4292-912d-700508e77304
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/846527a3-93ba-467b-842e-ca546541dbed
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416200 - Public relations consultancy services

Notice Value(s)

Tender Value
£2,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£2,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
18 Jul 20223 years ago
Submission Deadline
19 Apr 2022Expired
Future Notice Date
Not specified
Award Date
22 Jun 20223 years ago
Contract Period
18 Aug 2022 - 19 Aug 2026 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEFRA NETWORK ETENDERING PORTAL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
KENILWORTH
Postcode
CV8 2LZ
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

THIRD CITY

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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