Award

Marketing & Social Media activities in the US, covering Beef, Lamb and Pork

DEFRA NETWORK ETENDERING PORTAL

This public procurement record has 4 releases in its history.

Award

30 Jun 2022 at 09:48

TenderAmendment

05 May 2022 at 07:07

TenderAmendment

06 Apr 2022 at 09:42

Tender

01 Apr 2022 at 08:59

Summary of the contracting process

The procurement process is managed by the Defra Network eTendering Portal, which is seeking a Marketing partner for activities focused on Beef, Lamb, and Pork in the US. The title of the tender is "Marketing & Social Media activities in the US, covering Beef, Lamb and Pork". The industry category falls under marketing services, and this opportunity is located in Warwickshire, England. Currently, the process is at the Award stage, with the contract awarded on 6 June 2022, and it is valued at £70,000 per annum, potentially reaching £210,000 if all extensions are taken. The contract is expected to commence on 11 July 2022 and last until 11 July 2025.

This tender presents a significant opportunity for marketing and social media agencies, particularly those with expertise in livestock and agricultural products. Businesses with experience in engaging audiences via social media and traditional media outreach would be well-suited to compete. Given that AHDB prefers agencies with a presence in the US, UK suppliers with relevant capabilities and the ability to strategically plan and execute marketing initiatives in the US market should strongly consider submitting a proposal.

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Notice Title

Marketing & Social Media activities in the US, covering Beef, Lamb and Pork

Notice Description

AWARDED - AHDB are looking to appoint a Marketing partner to help us to: - Maximise and track engagement with AHDB's core target audience on social media - Encourage this target audience to make contact with AHDB for information and track their interaction with on social media - Increase and track participation to our events - Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products. The initial contract is for 1 year with the option to extend 1+1, start date of beginning of July 2022 (indicative and subject to change) The contract value is PS70,000 per annum, a potential PS210,000 over a course of 3 years if all extensions are taking up, exclusive of VAT. Although we would prefer an agency to be based or have a commercial office in the US for this contract, AHDB are open to any UK suppliers submitting a proposal for this opportunity Additional information: Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity 1. Register your company on the eSourcing portal (this is only required once) Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register Accept the terms and conditions and click 'continue' Enter your correct business and user details - Note the username you chose and click 'Save' when complete You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender Login to the portal with the username/password Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. Click the 'Express Interest' button at the top of the page. This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-9bb4723e-8cd8-443e-9f36-d11893353cb2
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/e4ac20a0-07e6-4133-99d7-33f5f6393b48
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£210,000 £100K-£500K
Lots Value
Not specified
Awards Value
£210,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
30 Jun 20223 years ago
Submission Deadline
16 May 2022Expired
Future Notice Date
Not specified
Award Date
5 Jun 20223 years ago
Contract Period
10 Jul 2022 - 11 Jul 2025 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
DEFRA NETWORK ETENDERING PORTAL
Contact Name
Sarah Waters
Contact Email
sarah.waters@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
KENILWORTH, WARWICKSHIRE
Postcode
CV8 2LG
Post Town
Coventry
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified

Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

OST

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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