Award

Media Buying

LEEDS TRINITY UNIVERSITY

This public procurement record has 2 releases in its history.

Award

18 Dec 2019 at 12:13

Award Notice
Tender

19 Aug 2019 at 13:26

Tender Notice
Summary of the contracting process

Leeds Trinity University is undertaking a procurement process for a "Media Buying" contract, specifically aimed at providing online paid media services to support the university's objectives. This procurement, categorized under Advertising and marketing services, is currently in the Award stage, with the contract period set to commence on 12 November 2019 and concluding on 1 July 2020. The tender invitation opened on 19 August 2019, with submissions due by midday on 23 September 2019. This open procurement follows an open procedure under the below-threshold criteria, allowing a wide range of suppliers to participate.

This tender presents a significant opportunity for businesses operating in the digital marketing sphere, particularly those that specialise in online media strategies and user journey optimisation. Companies with expertise in areas such as pay-per-click campaigns, conversion rate optimisation, and multi-channel marketing funnels would be particularly well-suited to respond. As the buyer is actively engaging with suppliers to enhance their media approach, agencies that can offer strategic insights alongside implementation are likely to find this opportunity appealing.

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Notice Information

Notice Title

Media Buying

Notice Description

Media Brief The brief is to work with an agency (to June 2020) to provide online paid media (including social) services to meet Leeds Trinity University's objectives. We are looking for a media partner that does more than implement PPC campaigns that we have built. We want our partner to be strategic about the user journey. Looking at aspects such as: * User journey * Multi-channel funnels * Building a pipeline * Landing pages. * Optimising for Conversion * Retargeting * Attribution We have been using paid search (GOOGLE CPC) to drive traffic to our website for a number of years. The focus of this activity has been predominately centred on Open Day bookings as the main conversion metric. Although this remains our most important conversion, we want a considered approach to the conversion journey that maximises engagement. We are familiar with multi-channel conversion funnels and would expect a partner to consider attribution models and work with us to use them appropriately. *********************************************************** The procurement will be conducted exclusively via the university's e-tendering website, where all documentation can be found and downloaded: https://neupc.delta-esourcing.com/members/leeds-trinity-university/ *********************************************************** The invitation to tender opens at 1500h on 19th August 2019 The tender submission deadline is NOON on MONDAY 23rd SEPTEMBER 2019 *********************************************************** Accessing a Tender Opportunity via the university's e-tendering website: Once you have created a supplier profile, to respond to an opportunity, click 'Response Manager' or 'View Invites' and Responses. You will then be presented with a list of all opportunities your organisation has previously worked on and be given the option of viewing current invites or entering the access code to begin responding to a new opportunity The Access Code is 46T99W9CZ5 *********************************************************** All requests for clarification to be directed exclusively to the E-tendering website Message Centre Additional information: Please note the deadline for tender returns is 1200h (NOON) on 23rd September 2019 ************************************************************ Any requests for clarification must be received by 1600h on Friday 13 September 2019.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-9d311677-de5f-4450-802b-94111b7d5ec4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5a3d09a5-fc57-43ec-8a24-9876976908a8
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£1
Contracts Value
Not specified

Notice Dates

Publication Date
18 Dec 20196 years ago
Submission Deadline
23 Sep 2019Expired
Future Notice Date
Not specified
Award Date
16 Dec 20196 years ago
Contract Period
18 Dec 2019 - 1 Jul 2020 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LEEDS TRINITY UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LEEDS
Postcode
LS18 5HD
Post Town
Leeds
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE42 Leeds
Delivery Location
Not specified
Local Authority
Leeds
Electoral Ward
Horsforth
Westminster Constituency
Leeds North West

Supplier Information

Number of Suppliers
1
Supplier Name

NATIVES ONLINE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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