Award

Media Strategy Agency

NATIONAL HIGHWAYS

This public procurement record has 1 release in its history.

Award

14 Aug 2024 at 16:48

Summary of the contracting process

The procurement process led by National Highways aims to secure a media strategy and planning specialist to support long-term behaviour change campaigns. The contract, valued at £300,000, falls within the advertising consultancy services sector and extends from 5th August 2024 to 4th August 2026, with an option to extend by an additional year. This engagement follows a selective procurement method through a call-off from the Crown Commercial Service (CCS) Campaign Solutions 2, Lot 2 framework. The contracting authority, based in Birmingham, seeks to award this tender at the award stage to Wavemaker Limited, a large-scale media agency headquartered in London. The services will cover various regions including the UK, British Overseas Territories, Channel Islands, Isle of Man, Europe, and the rest of the world.

This tender offers substantial growth opportunities for media strategy agencies and advertising consultancy firms that can provide strategic media buying recommendations and integrated campaign planning. By securing this contract, businesses can enhance their portfolio and demonstrate their expertise in driving behavioural change through effective media strategies. Large agencies with comprehensive resources and experience in handling extensive and long-duration campaigns will find this contract particularly suited to their capabilities.

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Notice Title

Media Strategy Agency

Notice Description

National Highways wishes to contract a media strategy and planning specialist partner agency to provide strategic and integrated media buying recommendations for its long-term behavior change campaigns. Additional information: Call off from Crown Commercial Service (CCS) (RM6125) Campaign Solutions 2, Lot 2. The duration of the contract will be 2 years with the option to extend for a further (1) year.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-9d58c832-19d5-4752-88a7-12972735dfcd
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/b4fc2814-77e4-4612-8250-a45259e1da7d
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341100 - Advertising consultancy services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£300,000 £100K-£500K
Lots Value
Not specified
Awards Value
£300,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
14 Aug 20241 years ago
Submission Deadline
3 Jun 2024Expired
Future Notice Date
Not specified
Award Date
18 Jul 20241 years ago
Contract Period
4 Aug 2024 - 4 Aug 2026 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
NATIONAL HIGHWAYS
Contact Name
Not specified
Contact Email
kerry.dale@nationalhighways.co.uk
Contact Phone
Not specified

Buyer Location

Locality
BIRMINGHAM
Postcode
B1 1RN
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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