Award

Heritage Services - Media Buying Services

BATH AND NORTH EAST SOMERSET COUNCIL

This public procurement record has 2 releases in its history.

Award

29 Oct 2024 at 10:27

Award Notice
Tender

31 Jul 2024 at 09:29

Tender Notice
Summary of the contracting process

Bath and North East Somerset Council has completed the procurement process for "Heritage Services - Media Buying Services". The tender, classified under "Marketing management consultancy services" (CPV code 79413000), sought professional media buying services to support advertising initiatives across four key heritage sites in Bath: The Roman Baths, Fashion Museum, Victoria Art Gallery, and Bath World Heritage Centre. With an estimated value of £528,000, the contract was awarded through an open procedure. The contract period starts on November 1, 2024, and will last until October 31, 2028. Key procurement dates include a tender period that ended on September 2, 2024, with the award date on October 17, 2024.

This tender presents a significant opportunity for growth for businesses in media buying and advertising, particularly those experienced in managing varied and sizable campaigns within the heritage and cultural sector. The awarded supplier must cater to both large and small-scale campaigns, providing a diverse service range from digital media to outdoor and radio advertising. SMEs and VCSEs were encouraged to participate, indicating that smaller enterprises and socially-focused businesses could benefit greatly from this contract, leveraging their innovative approaches and flexibility to meet the diverse needs of Bath's heritage services.

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Notice Information

Notice Title

Heritage Services - Media Buying Services

Notice Description

Bath and North East Somerset Council's Heritage Services manage the operation of 4 major museums in Bath: * The Roman Baths * Fashion Museum (currently closed until 2030) * Victoria Art Gallery * Bath World Heritage Centre Heritage Services are seeking a professional media buying agency to help procure a range of advertising including outdoor media, radio advertising, podcast advertising, digital media, and DAX streaming. The media sought will be aligned to specific campaigns across Heritage Services portfolio of services. The supplier will be required to work across a wide and diverse customer base and the supplier must be able to support the varied requirements and budgets of large campaigns such as those delivered for the Roman Baths and smaller campaigns such as those delivered for the Victoria Art Gallery.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-9d8eeaeb-361a-43bb-8c93-bdf064b540c2
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/72cde0a8-10f6-47ab-8182-ccf56d4f1e3c
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£528,000 £500K-£1M
Lots Value
Not specified
Awards Value
£528,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
29 Oct 20241 years ago
Submission Deadline
2 Sep 2024Expired
Future Notice Date
Not specified
Award Date
16 Oct 20241 years ago
Contract Period
1 Nov 2024 - 31 Oct 2028 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BATH AND NORTH EAST SOMERSET COUNCIL
Contact Name
Rebecca West
Contact Email
rebecca_west@bathnes.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
BATH
Postcode
BA1 5AW
Post Town
Bath
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK5 West of England
Small Region (ITL 3)
TLK52 Bath & North East Somerset and South Gloucestershire
Delivery Location
TLK South West (England)
Local Authority
Bath and North East Somerset
Electoral Ward
Kingsmead
Westminster Constituency
Bath

Supplier Information

Number of Suppliers
1
Supplier Name

26 MARKETING

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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