Award

BTA1297 - SEO (Search Engine Optimization)

BRITISH TOURIST AUTHORITY

This public procurement record has 1 release in its history.

Award

09 Nov 2020 at 07:10

Summary of the contracting process

The British Tourist Authority is seeking to enhance its online presence through the tender titled "BTA1297 - SEO (Search Engine Optimization)". This procurement involves advertising and marketing services, specifically aimed at search engine optimisation for the VisitBritain and VisitEngland websites. The tender was opened using an open procedure, with the tender period concluding on 5th November 2020. The awarded contract, valued at £500,000, commenced on 9th November 2020 and is set to run until 8th November 2024. The project is located in London, United Kingdom.

This tender presents significant opportunities for businesses specialising in digital marketing and SEO services to expand their reach. Companies, particularly small and medium-sized enterprises (SMEs) and voluntary community and social enterprises (VCSEs), would be well-placed to compete for such contracts. The project involves implementing strategies that could potentially benefit the visibility of the British tourism sector online, providing a platform for growth for suppliers in the marketing services industry.

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Notice Title

BTA1297 - SEO (Search Engine Optimization)

Notice Description

Tender for the provision of undertaking search engine optimization and marketing for VisitBritain and VisitEngland websites.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-9fd25113-6a6d-4701-b991-c5be0fbf5339
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/cb18245a-9766-4ca8-bbaa-9c38268c8704
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
£500,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
9 Nov 20205 years ago
Submission Deadline
5 Nov 2020Expired
Future Notice Date
Not specified
Award Date
5 Nov 20205 years ago
Contract Period
9 Nov 2020 - 8 Nov 2024 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1W 9SZ
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London

Local Authority
Westminster
Electoral Ward
Pimlico North
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

8 MILLION STORIES

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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