Tender

UA:PBC branding and marketing strategy and campaign

BBC MEDIA ACTION

This public procurement record has 2 releases in its history.

TenderAmendment

22 Sep 2021 at 15:05

Tender Notice
Tender

22 Sep 2021 at 11:38

Tender Notice
Summary of the contracting process

The procurement process involves BBC Media Action as the contracting authority, seeking proposals for a project titled "UA:PBC branding and marketing strategy and campaign." This initiative, classified under the Advertising and Marketing Services industry, aims to develop a comprehensive branding strategy for the Ukrainian public broadcaster. The procurement method is an open procedure above the threshold, with the tender period closing on 20th October 2021 at 23:59. The contract is expected to commence on 20th November 2021 and run until 28th February 2022, with a total budget of £120,000.

This tender presents an excellent opportunity for marketing agencies and consultancy firms specialising in branding and strategic marketing to engage with a prominent public service broadcaster. Businesses able to demonstrate expertise in marketing management consultancy, as well as those offering innovative branding solutions, will be particularly well-positioned to compete. SMEs (Small and Medium-sized Enterprises) are encouraged to apply, given the tender's suitability criteria.

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Notice Information

Notice Title

UA:PBC branding and marketing strategy and campaign

Notice Description

The project aims to provide the UA:PBC, the Ukrainian public broadcaster, with the support needed to create a clear and compelling brand and marketing strategy for its entire portfolio of brands. Looking at both the masterbrand and all its sub-brands, the project aims to articulate each brand's concept, purpose, positioning, differentiators and personality. This should be contained within a brand guide, which should include but not be limited to: brand system, colour, typography, brand voice/language, sound, motion behaviours, logo and marketing applications (billboards, digital, social, sample promo frames). The objective of this exercise is to create a universal (set of) brand(s) that appeals to all Ukrainians, develop a positive perception among Ukrainian audiences towards the Ukrainian public service broadcaster, and contribute to increasing trust in public service broadcasting. In order to then develop and communicate the brand strengths and drive audiences, the project aims to support the broadcaster in developing a promotional campaign. Tenders must be sent to the contracting authority before 20/10/2021 at 23:59. All applications must include the requested documents. Applications must be submitted in English exclusively to the contracting authority. By email to: Ellie.haworth@bbc.co.uk and Julie.boutros@bbc.co.uk Either by post or by courier service, in which case the evidence shall be constituted by the postmark or the date of the deposit slip, to: Ellie Haworth, BBC Media Action Ibex House, EC3N1DY, London UK. The contract title (UA:PBC branding and marketing strategy and campaign) and reference (UKECA11082021) must be clearly indicated on the email subject line or marked on the envelope containing the application and must always be mentioned in all subsequent correspondence with the contracting authority.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a01ae401-93d9-4caa-b4d7-845a71121b48
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/7942866c-e648-44eb-9efd-2a9bee5f1b00
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£120,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
22 Sep 20214 years ago
Submission Deadline
20 Oct 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
20 Nov 2021 - 28 Feb 2022 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BBC MEDIA ACTION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC3N 1DY
Post Town
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
City of London
Electoral Ward
Tower
Westminster Constituency
Cities of London and Westminster

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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