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National Marketing Campaign Services

Office for National Statistics

This public procurement record has 1 release in its history.

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17 Sep 2026 at 14:39

Award Notice
Summary of the contracting process

The Office for National Statistics procured national advertising and communications services to increase survey participation among 18-to-34-year-olds, a group it considers difficult to reach. The appointed supplier is expected to develop a campaign strategy using targeted and broadcast media, with the wider aims of building trust in the ONS, improving responses to its surveys and generating learning for future campaigns and Census 2031 planning. This is a services contract for delivery across the United Kingdom. The requirement suits communications, advertising, public relations and behaviour-change agencies able to combine creative campaign development with audience insight and media delivery. The procurement is classified as advertising services (CPV 79341000), and the ONS is the buying organisation.

This procurement has been awarded and the tender is complete. M&C SAATCHI PR LIMITED was selected, with an award date of 1 September 2026. The awarded value is £1,000,000, while the stated minimum value was £220,000. The contract runs from 7 September 2026 to 6 September 2029, comprising an initial one-year period with two possible one-year extensions. The tender deadline was 18 August 2026 at 12:00. The ONS used a selective call-off from the Government Commercial Agency Communications Marketplace dynamic purchasing system, under agreement RM6124. The opportunity was suitable for small and medium-sized enterprises. Selection focused on an innovative and creative communications supplier with in-depth understanding of engaging 18-to-34-year-olds and a successful behaviour-change campaign track record, particularly with this age group.

For agencies that did not win, this award shows the ONS values communications partners able to address declining public survey participation through evidence-led behaviour change. A credible competitor for comparable work would need strong insight into 18-to-34-year-olds, including the channels, messages and creative approaches that reach a hard-to-engage audience. It would also need to unite campaign strategy, innovative creative development, targeted media and broadcast media, rather than offering only one specialist service. Experience of increasing participation, changing behaviour and building trust in a public institution would be relevant, as would the ability to evaluate campaigns and turn findings into practical recommendations. The requirement also indicates value in suppliers capable of linking immediate communications activity with longer-term national data collection and census planning.

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Notice Information

Notice Title

National Marketing Campaign Services

Notice Description

The Office for National Statistics is looking for an innovative and creative communications supplier to encourage a missing generation of 18-34s to respond to its surveys, in a game-changing effort to overcome declining survey participation. The supplier will use its expertise to develop a campaign strategy that speaks to this hard-to-reach group using a range of highly targeted and broadcast media. This is a vital ONS campaign that will not only aim to increase survey participation and trust in the ONS, but learnings will also be used to inform future campaigns and lead into Census 2031 planning and campaign development. The supplier should have an in-depth understanding of how to engage with 18-34-year-olds and a track record of successful behaviour change campaign, particularly amongst this age group. The Contract will be for an initial 1-year period with an option to extend in 1 yearly increments reviewed on an annual basis. (1+1+1) The maximum contract value is PS1,000,000. The Contract was offered under Government Commercial Agency Communications Marketplace DPS - Agreement ID: RM6124 these will be the Terms and Conditions which will govern any resultant Contract.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a182f95e-0496-4245-b028-6188adbd1a39
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/bf14511d-8b0b-4393-8b10-983d7f3a27ad
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
£1,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£1,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
17 Sep 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
1 Sep 20261 months ago
Contract Period
7 Sep 2026 - 6 Sep 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Office for National Statistics
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWPORT
Postcode
NP10 8XG
Postcode Area
Newport
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL54 Monmouthshire and Newport
Delivery Location
Not specified
Local Authority
Newport
Electoral Ward
Tredegar Park and Marshfield
Westminster Constituency
Newport West and Islwyn

Supplier Information

Number of Suppliers
1
Supplier Name

M&C SAATCHI PR LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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