Tender

Digital Customer Experience and Optimisation Design Services

OPEN UNIVERSITY(THE)

This public procurement record has 1 release in its history.

Tender

05 May 2021 at 19:27

Summary of the contracting process

The Open University, based in Milton Keynes, is currently inviting tenders for the "Digital Customer Experience and Optimisation Design Services" project, classified under marketing services (CPV code 79342000). The tender process is active and has a strict deadline for submissions set for 7th June 2021. The selected provider will be responsible for enhancing digital customer experiences aimed at potential new students, contributing to their ability to find, choose, and register for courses offered by the university. The procurement method is selective, employing a restricted procedure above the threshold.

This tender presents a valuable opportunity for businesses specialising in marketing services, particularly those with expertise in digital optimisation, journey mapping, and CRM strategies. Smaller and medium-sized enterprises (SMEs) are encouraged to apply, as the procurement suitability criteria favour their participation. Companies with strong capabilities in content optimisation, SEO, and customer engagement will find this tender particularly relevant for growth and enhancement of their service offerings.

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How relevant is this notice?

Notice Title

Digital Customer Experience and Optimisation Design Services

Notice Description

The Open University seeks a provider to help the Digital and Customer Experience team within the OU Marketing and Communication organisation to create and curate effective and compelling digital customer experiences for potential new students such that they can easily Find, Choose and Register for their study with the OU to achieve their study goals and life ambitions. Summary of Key Requirements * Analysis * Journey Mapping * Journey Design * Digital Maturity * Design Standards * CRM Optimisation * CRO Optimisation * SEO and Content Optimisation Applicants are in the first instance invited to express an interest, and complete the standard Selection Questionnaire. All tender documents are available to view and download: https://in-tendhost.co.uk/openuniversity/

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a379b141-6334-40e2-afbe-4e7181f4f933
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f523dc9b-7990-42c2-ab07-def2af41763b
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
5 May 20215 years ago
Submission Deadline
7 Jun 2021Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
3 Nov 2021 - 2 Nov 2025 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
OPEN UNIVERSITY(THE)
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MILTON KEYNES
Postcode
MK7 6AA
Post Town
Milton Keynes
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ12 Milton Keynes
Delivery Location
Not specified

Local Authority
Milton Keynes
Electoral Ward
Monkston
Westminster Constituency
Milton Keynes Central

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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