Tender

IWM DUXFORD AIR SHOWS: PROPOSITION & CREATIVE DEVELOPMENT BRIEF

IMPERIAL WAR MUSEUM TRADING COMPANY LIMITED

This public procurement record has 1 release in its history.

Tender

18 Nov 2016 at 20:17

Tender Notice
Summary of the contracting process

The Imperial War Museum Trading Company Limited is inviting tenders for the project titled "IWM Duxford Air Shows: Proposition & Creative Development Brief." This procurement falls under the category of research and development services and is focused on enhancing the air show experience at IWM Duxford, located in London, England. The tender period is set to end on 24 May 2016, and the contract is expected to commence on 1 June 2016, lasting until 16 August 2016. With a budget of £35,000, this project seeks to engage a creative agency that can effectively communicate the museum's air show vision and develop brand alignment strategies through multichannel campaigns.

This tender presents a significant opportunity for creative agencies, especially those with experience in brand development and communication within the cultural or tourism sectors. Businesses that excel in creating high-impact marketing strategies and understand audience engagement will be well-positioned to compete for this contract. The focus on developing new audiences and enhancing audience loyalty indicates the potential for long-term collaboration, making it an attractive prospect for SMEs looking to grow their portfolio in the heritage and creative industries.

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Notice Information

Notice Title

IWM DUXFORD AIR SHOWS: PROPOSITION & CREATIVE DEVELOPMENT BRIEF

Notice Description

A review of air show peers illustrates there's really no one like us out there. IWM Duxford's provenance and history as RAF Duxford, the fact that we house flying historic aircraft on site (rather than just static displays), our live action airfield, our immense physical space which includes renowned major exhibition spaces like Air Space and The American Air Museum, make us an unrivalled air show experience. However, some peer air shows are very proactive about their vision and mission - why they stage air shows. As a national and international museum brand, we need to be clearer about why we do things. Communicating what air shows mean to us and why we do them could become a very clear and high impact commercial proposition, driving new opportunities and helping us to build loyalty across these audiences. As a charity, this is a very important, long-term strategic aim for IWM Duxford air shows. This brief looks to maximise the opportunities we have found to develop new audiences for air shows, connect more effectively with already engaged audiences and create increased loyalty across our important and vocally enthusiastic audience. In order to achieve this, we want to work with a creative agency with a track record in creating clear brand alignment and brand development strategies that translate into multichannel campaigns. We will work with you to develop a clear, creative and commercial proposition for our air shows which can be strategically imbedded across everything we do, from theme creation and planning to driving coherent high impact and differentiated communications to target audiences. Additional information: Please follow the instructions within the tender documentation on how to ask questions on the brief and submit your final tender

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a3878559-adc9-11e6-9901-0019b9f3037b
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/88e24d0c-908a-48c6-a6f1-ffcbbdfd6c0d
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not applicable
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73000000 - Research and development services and related consultancy services

Notice Value(s)

Tender Value
£35,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
18 Nov 20169 years ago
Submission Deadline
24 May 2016Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
31 May 2016 - 16 Aug 2016 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
IMPERIAL WAR MUSEUM TRADING COMPANY LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 6HZ
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
TLI London
Local Authority
Southwark
Electoral Ward
St George's
Westminster Constituency
Bermondsey and Old Southwark

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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