Award

Persona Development

HS2

This public procurement record has 2 releases in its history.

Award

08 May 2017 at 10:06

Tender

22 Mar 2017 at 12:25

Summary of the contracting process

HS2 Ltd, situated in Birmingham, has awarded a contract for the "Persona Development" initiative, a project aimed at developing customer personas representing future HS2 customers. The procurement process concluded with the selection of Livework Studio Ltd as the supplier after an open procedure. The procurement began with the invitation to quote (ITQ) documentation made available on 22 March 2017, with a deadline for clarifications on 29 March 2017 and tender submissions by 5 April 2017. The contract period extends from 20 April 2017 to 26 May 2017, and the total contract value is £36,250, focusing on marketing services and consultancy.

This tender presents significant opportunities for businesses specialising in marketing and customer experience consultancy, particularly those that can demonstrate expertise in developing user personas. Small and medium-sized enterprises (SMEs) are particularly encouraged to participate, as the nature of the project requires innovative approaches to customer engagement. Firms that can provide collaborative solutions and possess a strong understanding of customer needs would be well-positioned to compete successfully for such contracts.

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Notice Title

Persona Development

Notice Description

HS2 Ltd has awarded a contract to engage a Supplier to develop customer personas. The Supplier will work collaboratively with HS2 Ltd.'s Customer Experience team and develop a set of personas that, as a collection, represent the future HS2 customers. These personas will be based on the existing research obtained by HS2 Ltd and, at the end of this one month engagement, they should enable the company to both develop and test concepts, designs and service offer proposals. They should also enable HS2 Ltd staff members and supply chain to empathise with the customers of the future, and their needs. Following a sub-OJEU open competition advertised via the Contracts Finder website (see previous opportunity notice at: https://www.contractsfinder.service.gov.uk/Notice/5043152a-2957-4764-8eb8-9ac2d46cd62a) the contract has been awarded to Livework Studio Ltd.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a39211f7-d7fe-470d-8844-b54386dcb837
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f9e25f2f-3afb-4701-a489-e3aac356ad98
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

79410000 - Business and management consultancy services

Notice Value(s)

Tender Value
£36,250 Under £100K
Lots Value
Not specified
Awards Value
£36,500 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
8 May 20178 years ago
Submission Deadline
5 Apr 2017Expired
Future Notice Date
Not specified
Award Date
12 Apr 20178 years ago
Contract Period
19 Apr 2017 - 26 May 2017 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
HS2
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 6GA
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

LIVERWORK STUDIO

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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