Award

SEO Audit Website Refresh

PARLIAMENTARY AND HEALTH SERVICE OMBUDSMAN

This public procurement record has 1 release in its history.

Award

20 Dec 2024 at 09:15

Award Notice
Summary of the contracting process

The Parliamentary and Health Service Ombudsman has completed a public procurement process titled "SEO Audit Website Refresh" under the IT services category, focusing on consulting, software development, Internet, and support. The competitive quotation (below threshold) method was used for this tender. The procurement, which had an official value of £19,040 GBP, concluded with an award to CACI Limited. The service aims to optimise search engine performance and increase the findability and organic traffic to www.ombudsman.org.uk. The project will run from 2 January 2025 until 25 March 2025 in London, with key reporting deliverables and training scheduled within this period.

This tender provides substantial opportunities for businesses specialising in SEO audits and website optimisation, particularly those experienced in both technical and content SEO reviews. Small and medium-sized enterprises (SMEs) and voluntary, community and social enterprises (VCSEs) are particularly encouraged to participate. The project’s scope, including infrastructure assessment, on-page and content analysis, backlink auditing, competitor analysis, and skill-building, presents a significant chance for capable firms to showcase their expertise, fulfill rigorous accessibility guidelines, and contribute essential improvements to public service digital strategy.

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Notice Information

Notice Title

SEO Audit Website Refresh

Notice Description

The website refresh project will deliver a core part of our DDaT strategy and make sure we have the right content presented in the right way to meet user needs. This comprehensive SEO review of www.ombudsman.org.uk will optimise search engine performance and increase findability and organic traffic. This will help people to find our service when searching online. Scope of work: 1. Site audit: o Analyse the website's technical SEO elements (including site speed, mobile responsiveness, indexation issues). o Evaluate the infrastructure of the website, including URL architecture, redirection chains, internal linking and navigation. o Identify any potential issues with broken links, redirects, or duplicate content. o Identify any necessary UX improvements. 2. On-page SEO: o Review content quality and assess the use of target keywords across key pages. o Review meta tags, headings and content for optimisation opportunities. o Evaluate image optimisation, including alt text and file sizes. 3. Content analysis: o Review the quality and relevance of existing content. o Provide recommendations for new content, keywords or updates to existing pages based on keyword research and user intent. 4. Backlink analysis: o Conduct a backlink audit to assess the quantity and quality of backlinks. o Identify harmful or low-quality backlinks that may negatively affect SEO performance. o Provide recommendations for backlink strategy. 5. Competitor analysis: o Analyse the SEO performance of key competitors. o Identify gaps or opportunities in content, keywords and overall strategy. 6. Skills building o Train the in-house team and build their skills so they can make ongoing SEO improvements. 7. Reporting: o Provide a detailed report with findings, prioritised recommendations, and a roadmap for SEO improvements. o Include a clear action plan for short and long-term SEO goals. Deliverables: * KPIs and benchmarking to measure success * Site audit report * Keyword analysis and recommendations * On-Page SEO recommendations * Backlink profile analysis * Competitor SEO analysis * Training for in-house team * Final SEO review report with actionable next steps Agency requirements * A user and client-centred approach * Extensive experience of carrying out technical and content SEO audit reviews * Experience of meeting full WC3 Web Content Accessibility Guidelines and Accessibility Regulations 2018

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a4470101-62da-417a-abcb-f5ab9de6c4ca
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/05605536-f0bc-4066-bcb3-a914fc3d0f74
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72000000 - IT services: consulting, software development, Internet and support

Notice Value(s)

Tender Value
£19,040 Under £100K
Lots Value
Not specified
Awards Value
£19,040 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
20 Dec 20241 years ago
Submission Deadline
11 Dec 2024Expired
Future Notice Date
Not specified
Award Date
19 Dec 20241 years ago
Contract Period
2 Jan 2025 - 25 Mar 2025 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
PARLIAMENTARY AND HEALTH SERVICE OMBUDSMAN
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 4QP
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
Vincent Square
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

CACI

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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