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Management of Commercial Advertising Space on Staffordshire County Council Assets

STAFFORDSHIRE COUNTY COUNCIL

This public procurement record has 1 release in its history.

Award

30 Jun 2026 at 14:20

Award Notice
Summary of the contracting process

The procurement process, managed by Staffordshire County Council, focuses on the "Management of Commercial Advertising Space on Staffordshire County Council Assets," situated in the West Midlands, United Kingdom. The tender, classified under the "Advertising and marketing services" industry category, follows a selective procurement method via a call-off from a framework agreement. Initiated on a tender basis, the process has now reached the award stage with the contract awarded to Outdo Media on 30th June 2026. Key dates include the tender period end date on 23rd April 2026 and the contract duration from 1st July 2026 to 30th June 2030.

This tender provides significant opportunities for business growth, especially for small and medium enterprises (SMEs) like Outdo Media, which aligns with the Council's suitability criteria as an SME-friendly procurement. Companies that specialise in advertising, infrastructure design, and maintenance, as well as marketing and sponsorship acquisition, would find this contract advantageous. The successful bidder will manage various assets, including roadside verges and council properties, and will be tasked with securing advertisers and sponsors, thus providing steady business opportunities for companies adept at capitalising on public sector partnerships.

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Notice Information

Notice Title

Management of Commercial Advertising Space on Staffordshire County Council Assets

Notice Description

The provider(s) will manage advertising and/or sponsorship on the following Council-owned assets: * Roadside verges or central reservations (including existing variable message signs) * Streetlights * Roundabouts * Council buildings (internal and external) * Council-owned land and car parks The appointed provider(s) will be responsible for: * Surveying and assessing the suitability of assets for advertising or sponsorship, setting out clear "roll out" plans * Obtaining all necessary planning permissions and advertisement consents * Designing, supplying, installing, and maintaining all advertising infrastructure * Actively marketing and securing advertisers and sponsors for the available asset portfolio * Managing invoicing and payment collection from advertisers and sponsors * Ensuring all advertising content complies with the Council's Advertising and Sponsorship Policy and relevant ASA/CAP codes * Providing regular performance and financial reporting to the Council * Attending contract review meetings and responding to Council queries * Offering unsold advertising space for Council or community messaging at no cost

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a4eae413-79cb-4834-a9b1-0632540e6309
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/aa368bf0-d4ec-41a5-8fa6-fcb2490112af
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Goods
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
30 Jun 20262 weeks ago
Submission Deadline
23 Apr 2026Expired
Future Notice Date
Not specified
Award Date
29 Jun 20262 weeks ago
Contract Period
30 Jun 2026 - 30 Jun 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
STAFFORDSHIRE COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
STAFFORD
Postcode
ST16 2DH
Post Town
Stoke-on-Trent
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG2 Shropshire and Staffordshire
Small Region (ITL 3)
TLG24 Staffordshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Stafford
Electoral Ward
Forebridge
Westminster Constituency
Stafford

Supplier Information

Number of Suppliers
1
Supplier Name

OUTDO MEDIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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