Award

The Provision of a Road Transportable Mobile Engagement Capability

MINISTRY OF DEFENCE

This public procurement record has 1 release in its history.

Award

05 Dec 2024 at 09:23

Summary of the contracting process

The Ministry of Defence has awarded a contract for the provision of a road transportable mobile engagement capability aimed at attracting and interacting with the Army's primary UK target audience (ages 14-30) for engagement and recruitment purposes. The project, which incorporates Esports gaming capability and interactive digital displays like VR and touch screens, falls under the advertising and marketing services industry category. This open procedure tender had a total contract value of £863,500 and will be performed across various regions, including the United Kingdom, British Overseas Territories, Channel Islands, and parts of Europe. The contract period starts on 1st January 2025 and concludes on 31st December 2027.

This tender provides significant opportunities for businesses specialising in promotional services, particularly those with expertise in digital engagement and interactive technologies. SMEs are particularly encouraged to compete, as the contract's delivery scope across multiple regions necessitates innovative solutions and agile operations. Companies in the advertising and marketing industry, especially those capable of scaling their interactive and digital engagement platforms, will find this contract a strong opportunity for growth and significant exposure.

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Notice Title

The Provision of a Road Transportable Mobile Engagement Capability

Notice Description

A contract has been awarded for a road transportable mobile engagement capability that can ATTRACT and INTERACT with the Army's UK main target audience (14-30-year-olds) for engagement and recruiting, incorporating Esports gaming capability and interactive digital displays (such as VR and touch screens). offers were made. Contract summary Industry Promotional services - 79342200 Location of contract Any region Value of contract PS883,462 Procurement reference tender_455563/1401896

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a518a3f5-3ec5-437f-bad2-5c468f17bbf9
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/d66b0a93-f4c8-4e1f-9bae-00c629dc5efc
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£863,500 £500K-£1M
Lots Value
Not specified
Awards Value
£863,500 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
5 Dec 20241 years ago
Submission Deadline
18 Oct 2024Expired
Future Notice Date
Not specified
Award Date
28 Nov 20241 years ago
Contract Period
1 Jan 2025 - 31 Dec 2027 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
MINISTRY OF DEFENCE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
ANDOVER
Postcode
SP11 8HT
Post Town
Salisbury
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLI London, TLJ South East (England), TLK South West (England), TLL Wales, TLM Scotland, TLN Northern Ireland

Local Authority
Test Valley
Electoral Ward
Andover Millway
Westminster Constituency
North West Hampshire

Supplier Information

Number of Suppliers
1
Supplier Name

FRAGERS

Open Contracting Data Standard (OCDS)

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