Tender

2023-657 AHDB PR and Marketing services for Asia

AHDB

This public procurement record has 1 release in its history.

Tender

01 Mar 2024 at 09:22

Tender Notice
Summary of the contracting process

The AHDB organisation is seeking PR and Marketing services for beef, lamb, pork, and dairy products in Asia. The contract, with a value of £2,000,000, is expected to start on 3rd June 2024 and will last for 2 years initially, with a possible extension. The tender deadline is 9th April 2024, and the procurement method is an open procedure above the threshold. The AHDB is located in Coventry, West Midlands, United Kingdom, and the industry category is Marketing services.

This tender provides an opportunity for businesses specialising in PR and Marketing services targeting Asian markets to expand their operations. Small and medium-sized enterprises (SMEs) are particularly suited to compete for this contract, given the focus on effective market growth and language proficiency in key Asian markets. Businesses with experience in devising local marketing strategies and providing value for money are well-placed to succeed in this tender process.

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Notice Information

Notice Title

2023-657 AHDB PR and Marketing services for Asia

Notice Description

AHDB intend to procure a Contract to a successful Supplier for the provision PR and Marketing services on behalf of AHDB (principally covering beef, lamb and pork, but also dairy products to a lesser extent) across Asia. The successful supplier/agency will be required to have the expertise and experience to identify the right priority markets and market segments, along with the ability to devise the best local strategy to achieve effective market growth in Asia. The successful supplier/agency must also have the language ability to converse in key target markets across Asia, as well as ensuring value for money for levy payers is provided. The Contract is expected to commence on 3rd June 2024. The initial Contract duration is for 2 years with the option to extend (1+1) via single fixed terms. The procurement documents are available for unrestricted and full direct access, free of charge, at https://defra-family.force.com/s/Welcome Any questions, requests to participate or tender submissions must be submitted electronically via this portal.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a5bbe770-b88a-45a0-a7d1-77b8122ab235
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/15ef37bf-06cf-4f40-9530-9775e8850b99
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£2,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
1 Mar 20241 years ago
Submission Deadline
9 Apr 2024Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
2 Jun 2024 - 2 Jun 2028 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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