Award

BTA1500 - Global Airline Partner Framework Agreement

BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND

This public procurement record has 1 release in its history.

Award

17 Sep 2021 at 15:21

Award Notice
Summary of the contracting process

The British Tourist Authority, operating under the name VisitBritain/VisitEngland, has recently awarded a contract for the "BTA1500 - Global Airline Partner Framework Agreement". This contract falls under the services industry, specifically related to administrative services linked to tourism affairs. The procurement process utilised was an open procedure, and the contract is now in the award stage, effective from September 1, 2021, to August 31, 2024. The deadline for submitting bids was July 21, 2021, and the total budget for the framework agreement is £27 million, with VisitBritain contributing a maximum of £4.5 million per year through a co-branded marketing campaign alongside the selected international airline carrier. The awarded supplier for this contract is British Airways.

This tender presents significant opportunities for companies involved in tourism, aviation, and related marketing services. Businesses capable of executing co-branded campaigns and those with experience in the international airline sector may find this contract particularly advantageous, as it involves collaboration to enhance British tourism. The scope for matching investment and the potential for long-term partnership with a major airline provide a compelling proposition for organisations seeking growth and visibility in the global travel market.

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Notice Information

Notice Title

BTA1500 - Global Airline Partner Framework Agreement

Notice Description

VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier. This collaboration will support British tourism interest and values, and shares our goal in challenging perceptions of Britain, as well as increasing market share through mutually agreed activity to drive immediate visitor spend as quickly as possible. VisitBritain will agree specific briefs and contracted scopes of work with the appointed Global Airline Carrier to deliver against mutually agreed objectives. The Airline Carrier will contribute a minimum of PS1m cash investment, to be matched by VisitBritain in at least one co-branded multi-channel marketing campaign in mutually agreed markets, targeting mutually agreed audiences and developing joint creative and media briefs. A maximum of PS4.5m is available from VisitBritain to be matched in this way through 31st March, 2022. Interested Bidders should note that the amount of VisitBritain's contribution is dependent on annual internal and governmental approvals. The value of the framework agreement (if all extension options are exercised) is PS27,000,000 (total contribution from VisitBritain & the Airline Carrier), however the contribution (spend) from VisitBritain is capped at PS4.5m per year

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-a9deaaa1-c924-4d37-ba74-8c08b6da988d
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/cfc35d5b-9d75-4361-8914-2155d6b2044d
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

75 - Administration, defence and social security services

CPV Codes

75125000 - Administrative services related to tourism affairs

Notice Value(s)

Tender Value
£27,000,000 £10M-£100M
Lots Value
Not specified
Awards Value
£27,000,000 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
17 Sep 20214 years ago
Submission Deadline
21 Jul 2021Expired
Future Notice Date
Not specified
Award Date
26 Aug 20214 years ago
Contract Period
31 Aug 2021 - 31 Aug 2024 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1W 0BD
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

BRITISH AIRWAYS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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