Award

Direct and Digital Marketing Agency Services Contract - AWARD

ENGLISH HERITAGE-MARKETING

This public procurement record has 1 release in its history.

Award

21 Nov 2019 at 09:06

Award Notice
Summary of the contracting process

The procurement process involves English Heritage-Marketing as the buyer, seeking a contractor for the "Direct and Digital Marketing Agency Services Contract". This contract falls under the advertising and marketing services industry and is set to commence on 1st April 2020, valid for three years with an option for extension. The tendering method was selective, following a restricted procedure. The contract value is established at a minimum of £1.5 million per annum, with a total expected value of £7.5 million. The tender period concluded on 2nd September 2019, with the award announced on 5th November 2019.

This tender offers substantial opportunities for businesses engaged in marketing, particularly those with expertise in direct and digital strategies. Companies that can demonstrate a robust approach to developing integrated campaign plans are likely to succeed. The contract invites participation from small and medium-sized enterprises (SMEs), making it an attractive prospect for smaller agencies aiming to grow their portfolios in public sector contracts. Businesses operating in the realms of marketing management consultancy and direct marketing services are particularly well-suited for this opportunity.

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Notice Information

Notice Title

Direct and Digital Marketing Agency Services Contract - AWARD

Notice Description

To develop an integrated campaign plan for the acquisition of annual memberships across digital and direct marketing channels to achieve offsite business targets. This does not include Life Members, Corporate Members, Overseas Pass visitors or Travel Trade. The contract is for three years, with an option for a further two years, however please ensure your strategy focuses on the proposal for year one and is accompanied with a vision for how campaigns could develop and roll out. Budget will be a minimum of PS1.5m per annum (this can be subject to change) and plans should be scalable depending on future development.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-aae9f95d-d379-4bb2-8c36-abc0127b66c8
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/2a9f952c-3507-45ee-a033-b50a93407fde
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79342100 - Direct marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£7,500,000 £1M-£10M
Lots Value
Not specified
Awards Value
£4,500,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
21 Nov 20196 years ago
Submission Deadline
2 Sep 2019Expired
Future Notice Date
Not specified
Award Date
5 Nov 20196 years ago
Contract Period
31 Mar 2020 - 31 Mar 2025 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ENGLISH HERITAGE-MARKETING
Contact Name
Katherine Bond
Contact Email
katherine.bond@english-heritage.org.uk
Contact Phone
0717618617

Buyer Location

Locality
WILTSHIRE
Postcode
SN2 2EH
Post Town
Swindon
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK7 Gloucestershire and Wiltshire
Small Region (ITL 3)
TLK71 Swindon
Delivery Location
Not specified
Local Authority
Swindon
Electoral Ward
Mannington and Western
Westminster Constituency
Swindon South

Supplier Information

Number of Suppliers
1
Supplier Name

HAVAS HELIA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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