Award

2023-680 Consumer Tracker

AHDB

This public procurement record has 1 release in its history.

Award

02 Jul 2024 at 10:26

Award Notice
Summary of the contracting process

The procurement process for the contract "2023-680 Consumer Tracker" was initiated by the buying organisation AHDB based in Coventry, United Kingdom. The contract falls under the industry category of Market research services. The procurement stage was an award with a contract value of £243,000. The tender closed on 7th May 2024, and the contract period is from 30th June 2024 to 29th June 2027.

This opportunity for business growth in the Market research services sector can be particularly attractive to small and medium enterprises. Businesses specialised in consumer insights and market research strategies may find this tender well-suited for competition. The procurement method used was selective, with the tender being a call-off from a dynamic purchasing system. The contract was awarded to YouGov, a supplier based in London, under a framework contract with AHDB to provide consumer tracking services.

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Notice Information

Notice Title

2023-680 Consumer Tracker

Notice Description

Awarded contract against framework RM6126 Research & Insights Mini competition was sent to 85 shortlisted suppliers on framework RM6126 under the selected specialisms. The closing date was the 7th May 2024. This is an award notice against the mini competition. AHDB requirements were: As part of AHDB's consumer insight offer we have a live consumer tracker which runs quarterly and is used to capture consumer views/attitudes across AHDB food sectors. The core food categories covered are Meat, Dairy, Cereal and Oilseeds. The tracker is used to monitor and report on key consumer attitude/behaviour it is used for strategy planning, market development planning and media communications. Target outcomes of running the tracker . Provides a strong insight tool for the team to track/monitor key consumer trends . Ability to filter in and extract key views in target age groups or shopper profile . Proactive tool to respond to media enquiries sourcing the AHDB Tracker in external questions Tracker Aims: To design and deliver a consumer attitude / usage tracker which over time obtains and tracks consumer views across a number of key areas. Lifestyle - Meal Behaviours/Attitudes . To explore lifestyle habits that may influence consumption behaviour, covering time pressures of modern lifestyles, current eating patterns, changes in technology that impacts food preparation/consumption. . Explore meal preparation habits e.g. use of recipes, cooking skills, scratch cooking and home baking. . Identify product purchase driver e.g. the importance of price, quality and product perceptions across key product categories . Monitor cooking skills and confidence to try/prepare new meals. Including desire to look up recipes and try new dishes. Capture methods used to learn new cooking skills - e.g. TV shows/Family/Friends etc. . Monitor consumer reaction to statements relating to cooking more in-home, in particular cooking from scratch more frequently.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-acc72267-dc57-4a22-931c-8a85e60fcb03
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/8de808d8-aec5-43cd-8117-a474d5a8966e
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Dynamic
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a dynamic purchasing system
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£243,000 £100K-£500K
Lots Value
Not specified
Awards Value
£243,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
2 Jul 20241 years ago
Submission Deadline
7 May 2024Expired
Future Notice Date
Not specified
Award Date
11 Jun 20241 years ago
Contract Period
29 Jun 2024 - 29 Jun 2027 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
AHDB
Contact Name
Sarah Waters
Contact Email
procurement@ahdb.org.uk
Contact Phone
Not specified

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
TLG West Midlands (England)
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

YOUGOV

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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