Award

Digital Advertising for Newham Street Furniture

LONDON BOROUGH OF NEWHAM

This public procurement record has 2 releases in its history.

Award

28 Nov 2025 at 16:10

Award Notice
Tender

20 Jun 2024 at 17:19

Tender Notice
Summary of the contracting process

The London Borough of Newham has successfully awarded a contract for the provision of digital advertising services on council street furniture to Bauer Media Outdoor UK Limited. Initially initiated through an open procedure above threshold, this procurement process culminated in the award on 28th November 2025. The project, described under the CPV classification 79341000 for advertising services, will operate under a concession contract, allowing a revenue share with the council, and is set to commence on 1st October 2025, lasting until 30th September 2032. This opportunity was originally tendered in June 2024 with deadlines closing on 29th July 2024. The strategic location for service provision is London, UK.

This procurement process presents lucrative growth opportunities for businesses involved in digital advertising, particularly those adept at providing innovative and engaging advertising solutions for urban environments. Companies who can contribute to the enhancement of public infrastructure through digital services will find competitive advantages in participating in similar future tenders. Although SMEs and VCSEs were not specifically targeted for this tender, large-scale enterprises able to offer substantial and sustainable advertising solutions are well-suited to undertake such projects. Engagement by successful suppliers like Bauer Media demonstrates the appeal and potential for revenue generation through strategic public-private partnerships in urban advertising landscapes.

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Notice Information

Notice Title

Digital Advertising for Newham Street Furniture

Notice Description

The London Borough of Newham is seeking tenders for the provision of Digital Advertising Service for the Council Street Furniture. This will be delivered through a concession contract and will be cost neutral to the Council. The contract will include a revenue share between the Council and the successful supplier. The contract duration is 7yrs with an option to extend for a further 3yrs. The tender can be accessed through the Council's e-/tendering system called Oracle Fusion, Supplier guide can be accessed via the following link: https://www.newham.gov.uk/council/procurement---buy/2 Suppliers will need to register on the system in order to express their interest in the tender and participate in the competitive exercise.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-acca49f0-4610-489d-a39d-75d2bae9bcfe
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5b424143-9400-41c6-9a73-fbfc224383c1
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
28 Nov 20252 months ago
Submission Deadline
29 Jul 2024Expired
Future Notice Date
Not specified
Award Date
16 Dec 20241 years ago
Contract Period
30 Sep 2025 - 30 Sep 2032 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LONDON BOROUGH OF NEWHAM
Contact Name
Not specified
Contact Email
procurement.support@newham.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
E16 2QU
Post Town
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
TLI London
Local Authority
Newham
Electoral Ward
Royal Albert
Westminster Constituency
West Ham and Beckton

Supplier Information

Number of Suppliers
1
Supplier Name

BAUER MEDIA OUTDOOR

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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