Award

GB-Houghton Regis: Customer Segmentation and Personas

ALDWYCK HOUSING GROUP

This public procurement record has 1 release in its history.

Award

12 Aug 2019 at 14:52

Award Notice
Summary of the contracting process

The procurement process involves Aldwyck Housing Group, which requires a service provider to conduct a customer segmentation study focused on behavioural and attitudinal factors rather than standard demographic data. This tender, titled "Customer Segmentation and Personas," falls under the market research services category, specifically within the East of England, United Kingdom. The procurement has been completed, with the contract awarded to Social Engine on 2nd August 2019. The contract period is set to begin on 2nd September 2019 and conclude by 1st September 2020, with a contract value of £52,032. The procurement method adopted was an open procedure.

This tender presents significant opportunities for businesses, especially for those that specialise in market research, customer analysis, and segmentation services. Organisations with expertise in developing customer personas and behavioural insights will find this contract particularly appealing. The successful bidder is expected to have an understanding of the needs and aspirations of diverse customer bases, making it ideal for small to medium enterprises as well as voluntary and community sector enterprises looking to expand their portfolio in public sector consulting and research services.

Find more tenders on our Open Data Platform.
How relevant is this notice?

D3 Tenders Premium

Win More Public Sector Contracts

AI-powered tender discovery, pipeline management, and market intelligence — everything you need to grow your public sector business.

Start Free Trial Book a Demo
All Features Pricing

Notice Information

Notice Title

GB-Houghton Regis: Customer Segmentation and Personas

Notice Description

Aldwyck Housing Group and Catalyst Housing Group require a service provider to create a behavioural and attitudinal segmentation of our residents. This is as opposed to the standard demographic segmentation that is available elsewhere. We want to know who our customers are, what their needs and aspirations are for the services we currently provide, and what they want us to deliver going forward. Currently, when we describe our customers, we tend to talk in terms of what type of housing they live in such as general rented, homeowner, supported housing. We want to describe our customers in a different way, by what their needs, wants and aspirations are. We think the best way to understand our customers' needs and demands is to ask them. From the segmentation outcomes, we will require the chosen provider to design personas to describe the different types of customers we have. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-af795b35-ba40-474e-a1f2-a7a1a00657da
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/a403e333-102b-4f27-83ab-3287418c226d
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£52,032 Under £100K
Lots Value
Not specified
Awards Value
£52,032 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
12 Aug 20196 years ago
Submission Deadline
2 Aug 2019Expired
Future Notice Date
Not specified
Award Date
1 Aug 20196 years ago
Contract Period
1 Sep 2019 - 1 Sep 2020 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ALDWYCK HOUSING GROUP
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
W5 2AU
Post Town
West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI73 Ealing
Delivery Location
Not specified
Local Authority
Ealing
Electoral Ward
Ealing Broadway
Westminster Constituency
Ealing Central and Acton

Supplier Information

Number of Suppliers
1
Supplier Name

SOCIAL ENGINE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-af795b35-ba40-474e-a1f2-a7a1a00657da-2019-08-12T15:52:02+01:00",
    "date": "2019-08-12T15:52:02+01:00",
    "ocid": "ocds-b5fd17-af795b35-ba40-474e-a1f2-a7a1a00657da",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "BIP421746182",
        "title": "GB-Houghton Regis: Customer Segmentation and Personas",
        "description": "Aldwyck Housing Group and Catalyst Housing Group require a service provider to create a behavioural and attitudinal segmentation of our residents. This is as opposed to the standard demographic segmentation that is available elsewhere. We want to know who our customers are, what their needs and aspirations are for the services we currently provide, and what they want us to deliver going forward. Currently, when we describe our customers, we tend to talk in terms of what type of housing they live in such as general rented, homeowner, supported housing. We want to describe our customers in a different way, by what their needs, wants and aspirations are. We think the best way to understand our customers' needs and demands is to ask them. From the segmentation outcomes, we will require the chosen provider to design personas to describe the different types of customers we have. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79310000",
            "description": "Market research services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "East of England",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 52032,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "tenderPeriod": {
            "endDate": "2019-08-02T23:59:59+01:00"
        },
        "contractPeriod": {
            "startDate": "2019-09-02T00:00:00+01:00",
            "endDate": "2020-09-01T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": true
        },
        "mainProcurementCategory": "services"
    },
    "parties": [
        {
            "id": "GB-CFS-118903",
            "name": "Aldwyck Housing Group",
            "identifier": {
                "legalName": "Aldwyck Housing Group"
            },
            "address": {
                "streetAddress": "C/O Catalyst Housing Group Ealing Gateway, 26-30 Uxbridge Road",
                "locality": "London",
                "postalCode": "W5 2AU",
                "countryName": "UK"
            },
            "contactPoint": {
                "name": "Stephanie Turner",
                "email": "procurement@aldwyck.co.uk",
                "telephone": "01582869220"
            },
            "roles": [
                "buyer"
            ]
        },
        {
            "id": "GB-CFS-123272",
            "name": "Social Engine",
            "identifier": {
                "legalName": "Social Engine"
            },
            "address": {
                "streetAddress": "26 Howard Walk London N2 0HB"
            },
            "details": {
                "scale": "large",
                "vcse": false
            },
            "roles": [
                "supplier"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-118903",
        "name": "Aldwyck Housing Group"
    },
    "awards": [
        {
            "id": "ocds-b5fd17-af795b35-ba40-474e-a1f2-a7a1a00657da-1",
            "status": "active",
            "date": "2019-08-02T00:00:00+01:00",
            "datePublished": "2019-08-12T15:52:02+01:00",
            "value": {
                "amount": 52032.5,
                "currency": "GBP"
            },
            "suppliers": [
                {
                    "id": "GB-CFS-123272",
                    "name": "Social Engine"
                }
            ],
            "contractPeriod": {
                "startDate": "2019-09-02T00:00:00+01:00",
                "endDate": "2020-09-01T23:59:59+01:00"
            },
            "documents": [
                {
                    "id": "1",
                    "documentType": "awardNotice",
                    "description": "Awarded contract notice on Contracts Finder",
                    "url": "https://www.contractsfinder.service.gov.uk/Notice/a403e333-102b-4f27-83ab-3287418c226d",
                    "datePublished": "2019-08-12T15:52:02+01:00",
                    "format": "text/html",
                    "language": "en"
                },
                {
                    "id": "2",
                    "documentType": "tenderNotice",
                    "description": "Please follow this link to view the notice.",
                    "url": "https://www.delta-esourcing.com/delta/respondToList.html?noticeId=421746182"
                }
            ]
        }
    ]
}