Award

Media Strategy and Planning Services for School Teacher and FE Teacher Recruitment Campaigns 2024 con_25352

DEPARTMENT FOR EDUCATION

This public procurement record has 1 release in its history.

Award

24 May 2024 at 12:54

Award Notice
Summary of the contracting process

The Department for Education has awarded a contract for Media Strategy and Planning Services for School Teacher and FE Teacher Recruitment Campaigns 2024. The contract is valued at £800,000 and was awarded to Wavemaker Limited. The procurement method used was selective, involving calling off from a framework agreement. The contract period is from March 18, 2024, to March 18, 2028. The tender process closed on February 22, 2024. The Department for Education is located in Sanctuary Buildings, London, England, and the industry category is public relations services.

This tender presents opportunities for media planning agencies to collaborate with the Department for Education on recruitment campaigns over the next four years. Businesses specialising in public relations services and media planning would be well-suited to compete for this contract. Small and medium-sized enterprises (SMEs) are suitable for this tender. The contract aims to address recruitment challenges in the teaching sector by maximising campaign spend and implementing innovative strategies to attract potential teachers and vocational educators.

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Notice Information

Notice Title

Media Strategy and Planning Services for School Teacher and FE Teacher Recruitment Campaigns 2024 con_25352

Notice Description

Get Into Teaching: The DfE needs to recruit approximately 35,000 people to train as teachers each year and meeting recruitment targets has been a challenge for a number of years. We are experiencing significant difficulties in the recruitment market, combined with a drop in consideration of teaching as a profession. The current environment - against the backdrop of a strong jobs market and more choice for graduates remains a challenge. The issues are well documented, including teacher workload, pay, school funding, high accountability, stress and mental health, escalating into widespread industrial action over the past year. A major milestone was reached in July 2023 with the teacher pay settlement resulting in good salary gains for early career teachers and introduced the PS30,000 starting salary for newly qualified teachers, a manifesto commitment. This is now a much more competitive starting salary, albeit still lagging behind many other graduate careers, especially for graduates with STEM degrees. Teach in Further Education: Internal modelling suggests a potential 18,500 additional vocational teachers could be needed by the late 2020s. Factors contributing to this shortfall include continued high vacancy rates of up to 5% in key subjects such as construction, engineering and digital. The introduction of initiatives such as T-levels and a predicted 20% increase in 16-18-year-olds over the next 10 years which adds further pressure to college capacity. We need to procure a media planning agency to work with us over the next four years and continue to help us to maximise our campaign spend, in increasingly innovative ways, and to hold our media buying agency to account.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-b09ab0af-c308-486d-b847-f7ea57518975
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5891d336-a3b1-482c-bfeb-2a37373d189e
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£800,000 £500K-£1M
Lots Value
Not specified
Awards Value
£800,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
24 May 20241 years ago
Submission Deadline
22 Feb 2024Expired
Future Notice Date
Not specified
Award Date
25 Apr 20241 years ago
Contract Period
18 Mar 2024 - 18 Mar 2028 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR EDUCATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 3BT
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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