Tender

Hyndburn - Place Branding

HYNDBURN BOROUGH COUNCIL

This public procurement record has 2 releases in its history.

TenderAmendment

04 May 2023 at 17:30

Tender Notice
Tender

21 Apr 2023 at 11:18

Tender Notice
Summary of the contracting process

The Hyndburn Borough Council is seeking proposals for a comprehensive Place Branding and Marketing project aimed at creating a strong brand identity for Accrington and attracting tourism, business investment, and talent. The project involves developing a brand strategy, visual identity system, communications plan, and content creation. The tender, with a total value of £65,000, is currently in the tender stage with a deadline for submissions on May 5, 2023, and a contract period running from May 15, 2023, to March 15, 2024.

This procurement opportunity presents a chance for organisations experienced in place branding and marketing projects to showcase their expertise. Interested businesses should focus on demonstrating regional knowledge and expertise in similar projects. Small and medium enterprises (SMEs) are particularly encouraged to participate. The successful contractor will have the opportunity to collaborate with the Hyndburn Council to develop a impactful place brand for the area, funded by the UK Government through the UK Shared Prosperity Fund.

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Notice Information

Notice Title

Hyndburn - Place Branding

Notice Description

Introduction: Hyndburn Borough Council is seeking proposals from experienced and qualified organisations for the development of a comprehensive Place Branding and Marketing project over a period of 10 months. The work is to include the production of marketing materials, such as print, in-line with the scope of the project. The project aims to create a strong and cohesive brand identity for Accrington, that would be then utilised across the borough. The branding would resonate with Hyndburn's diverse communities and attract tourism, business investment, and talented workforce to the area. Scope of Work: The project will include, but not be limited to, the following tasks: * Developing a place brand strategy that reflects the unique identity and values of Hyndburn, utilising existing market research and analysis undertaken by Hyndburn Council in 2022 * Designing a new visual identity system, including a colour palette, typography, and imagery * Creating a comprehensive communications plan to promote the brand * Support implementing the communications plan * Developing content for promotional materials, with a focus on transformational work being undertaken and events * Developing content toolkits for external partners and stakeholders * Identifying and executing partnerships and collaborations with relevant stakeholders Experience: Organisations submitting proposals should have extensive experience in place branding and marketing projects, including a strong portfolio of similar work. Key personnel involved in the project should have relevant education and professional experience. A named account holder for the project at is preferable. Hyndburn Borough Council are particularly interested in proposals from organisations with regional knowledge and expertise. Submission Requirements: Organisations should submit the following documents as part of their proposal: * A cover letter summarising the organisation's qualifications and interest * A brief proposal outlining the approach to the project, including deliverables. * A portfolio of similar work demonstrating the organisation's relevant expertise and creativity * A list of key personnel that would work on the project * References from previous clients The proposals will be evaluated based on the following criteria: * Experience in place branding and marketing (60%) * The proposed approach to the project, including creativity, innovation, and relevance (10%) * The feasibility of the timelines, deliverables, and budgets (10%) * The qualifications and expertise of the key personnel involved (10%) * References (10%) Contact: All enquiries and proposals should be directed to Communications Manager, Hyndburn Council: Hannah.saxton@hyndburnbc.gov.uk We look forward to receiving your proposals and working together to develop a strong and impactful place brand for Hyndburn This project is funded by the UK Government through the UK Shared Prosperity Fund Additional information: Hyndburn Borough Council has the right to not accept any quotation, to appoint a single contract or multiple contracts, decide the value of any individual contract (this means offering a lower amount to that which was submitted in a quotation) and overall total value (this means the Council may not decide to allocate the full value). Interested parties should submit their proposal/s to the Council, highlighting the project, overall cost, any other relevant organisations that will support the campaign, suggested campaign theme/s, how it will be achieved and any added benefits. The successful contractor/s will be required to undertake all work detailed and will be required to gain formal consent for any individual featured in materials. Submission/s will be considered/selected on which provides the greatest benefits to the community. However, the Council has the right not to choose any submission/s where it does not foresee/believe there are sufficient cost benefits to the community or Hyndburn Council. There will be no expenses paid by the Council for work undertaken for submitting a quotation. Hyndburn Council will have full intellectual rights for all of campaign designs, photos, wording etc. and will require agreement to this by the successful organisation and may request this in a suitable electronic file format before payment is approved.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-bb74fe91-571c-4d9d-b8da-c93af6991ca4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/b7a419a9-a600-459d-916a-daa970c0f0c3
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Open
Procurement Method Details
Open procedure (below threshold)
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£65,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
4 May 20232 years ago
Submission Deadline
12 May 2023Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
14 May 2023 - 15 Mar 2024 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
HYNDBURN BOROUGH COUNCIL
Contact Name
Hannah Saxton
Contact Email
hannah.saxton@hyndburnbc.gov.uk
Contact Phone
01254 388 111

Buyer Location

Locality
ACCRINGTON
Postcode
BB5 0PF
Post Town
Blackburn
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD4 Lancashire
Small Region (ITL 3)
TLD46 East Lancashire
Delivery Location
Not specified
Local Authority
Hyndburn
Electoral Ward
Spring Hill
Westminster Constituency
Hyndburn

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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