Award

English Heritage - Brand Positioning Research

ENGLISH HERITAGE TRUST

This public procurement record has 1 release in its history.

Award

11 Aug 2023 at 15:03

Award Notice
Summary of the contracting process

The English Heritage Trust has awarded a contract for Brand Positioning Research to Zoetrope Strategy Ltd. The procurement process was a limited Competitive quotation below threshold, with a value of £34,960. The contract period is from 5th June 2023 to 31st August 2023. The project was focused on market research services, with the tender closing on 31st May 2023.

This tender by English Heritage Trust presents an opportunity for businesses, especially those with expertise in conducting brand research and working with underrepresented audiences. Small and medium-sized enterprises (SMEs) would be well-suited to compete for this contract. The procurement process was structured to encourage competitive bidding and to support growth within the research services industry.

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Notice Information

Notice Title

English Heritage - Brand Positioning Research

Notice Description

Qualitative research to explore potential future positionings for English Heritage in order to inform development of the brand strategy. Research needs to focus primarily on underrepresented audiences (ethnic minority, lower social grade, and young) but also include members and visitors. The agency needs to design and implement the research, then analyse and interpret the findings in order to guide our brand strategy development. The agency needs deep expertise and experience in conducting brand research, and specifically with researching our underrepresented audiences.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-bd91c43e-d885-4b67-b4a2-153991f890a4
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f635677c-2f23-4b8a-bf6b-461fcf569812
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Competitive quotation (below threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£34,960 Under £100K
Lots Value
Not specified
Awards Value
£34,960 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
11 Aug 20232 years ago
Submission Deadline
31 May 2023Expired
Future Notice Date
Not specified
Award Date
31 May 20232 years ago
Contract Period
4 Jun 2023 - 31 Aug 2023 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
ENGLISH HERITAGE TRUST
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC2V 7AN
Post Town
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
City of London
Electoral Ward
Bassishaw
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

ZOETROPE STRATEGY

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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