Award

Fishing Licence Marketing Campaign

DEFRA NETWORK ETENDERING PORTAL

This public procurement record has 1 release in its history.

Award

08 Oct 2020 at 13:00

Award Notice
Summary of the contracting process

The Defra Network eTendering Portal is seeking to enhance its public awareness through a tender for a 'Fishing Licence Marketing Campaign'. This initiative falls under the communications industry category and aims to improve understanding of fishing licence fees and sales. The procurement method involves a selective process, with the contract worth £30,000. The contract period is scheduled to commence on 17th July 2020 and run until 31st December 2020. The tender stage has been completed, with information about the awarded contract published on 8th October 2020.

This tender represents an excellent opportunity for marketing agencies, particularly those with experience in developing partnership strategies and campaign management. Businesses that can effectively engage with both commercial brands and third-sector organisations will be well-positioned to compete. Companies specialising in outreach to target audiences related to outdoor activities and environmental awareness should find this procurement particularly relevant, enabling them to contribute to the growth of angling participation and understanding of fishing regulations.

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Notice Information

Notice Title

Fishing Licence Marketing Campaign

Notice Description

We don't always have the voice that our target audiences will listen to or the reach required to find them, so working with partners will amplify our messages and maximise the impact of our campaign. We are seeking agency support to help us develop a partnership marketing strategy for this campaign. To complement our existing approach, we need support to identify and prioritise partners to help us reach our target audiences, to increase awareness of fishing, the fishing licence, drive sales and improve anglers' understanding of how their licence fee is spent. We need to reach our audiences at the right time, with the right messages through the right partners. We are seeking an agency to work with us to: - develop a strategic partnership marketing framework for this campaign; - identify, map and prioritise potential partners who can promote and support our campaign, offer value-in-kind or co-create content to increase the number of people wanting to go fishing and ensure they know they need a fishing licence. Suggested partners can be from a range of commercial businesses (eg tackle brands, fishing venues, brands or retailers) and from third-sector organisations; - develop a partnership pack to be used to engage with potential partners; and - engage, recruit and manage campaign partners including the negotiations of any offers of support. Additional information: Please note that Defra procurement uses an E-tendering system for Procurement activities. This is currently provided by Bravo Solutions. To access appropriate tendering and contractual documents, please access the E-Tendering portal at https://defra.bravosolution.co.uk", ensuring that your registration includes "Defra". If you have any problems with this system, please contact Bravo on their telephone helpline number 0800 368 4850 or by emailing them at help@bravosolution.co.uk.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-bda7923f-0d50-4daf-9339-572ce4513829
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/827fbdc0-90f2-498d-9869-72edabd15d54
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

32 - Radio, television, communication, telecommunication and related equipment

CPV Codes

32412000 - Communications network

Notice Value(s)

Tender Value
£30,000 Under £100K
Lots Value
Not specified
Awards Value
£30,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
8 Oct 20205 years ago
Submission Deadline
7 Jul 2020Expired
Future Notice Date
Not specified
Award Date
16 Jul 20205 years ago
Contract Period
16 Jul 2020 - 31 Dec 2020 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEFRA NETWORK ETENDERING PORTAL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 3JR
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

23RED

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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