Tender

Strategic Planning and Media Buying - Full Agency Service

BIRMINGHAM CITY UNIVERSITY

This public procurement record has 3 releases in its history.

TenderAmendment

12 Dec 2024 at 16:55

TenderAmendment

11 Dec 2024 at 15:45

Tender

06 Dec 2024 at 12:00

Summary of the contracting process

Birmingham City University is seeking a full-service agency for strategic planning and media buying to manage and report on all marketing campaigns across various channels including TV, VoD, Cinema, Radio, Online (SEM, Programmatic, DAX, GDN, Native), Social Media (Instagram, Tiktok, Snapchat, Facebook, and X) and Education Channels (UCAS, WhatUni, The Student Room, IDP Connect). This tender, classified under the 'Advertising and marketing services' industry category, is in the Tender stage and targets services to be delivered primarily in the West Midlands region of the United Kingdom. The tender was initially published on 6th December 2024, with key upcoming deadlines, including a tender period end date on 31st January 2025 and an anticipated contract period from 30th May 2025 to 29th May 2027. The estimated contract value is GBP 7,000,000.

This tender presents a significant opportunity for large marketing and advertising firms, especially those with extensive experience in managing multi-channel campaigns within the education sector. Businesses that excel at strategic planning and media buying across diverse platforms will be well-suited for this contract. Firms should be capable of crafting comprehensive strategies that integrate television, digital, and social media marketing with a focus on student recruitment channels. This contract could provide a substantial boost in business growth through extensive engagement with Birmingham City University, enabling the selected firm to establish or enhance its presence within the higher education market. However, the opportunity is not open to SMEs or VCSEs as specified in the tender suitability criteria.

Find more tenders on our Open Data Platform.
How relevant is this notice?

Notice Title

Strategic Planning and Media Buying - Full Agency Service

Notice Description

Text to be corrected in the original notice: Place of text to be modified: web link to delta - Birmingham needs to be corrected Instead of: https://www.delta-esourcing.com/tenders/UK-UK-Birmignham:-Advertising-and-marketing-services./WTKK3Z243N Read: https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./WTKK3Z243N Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online (including SEM, Programmatic, DAX, GDN, Native), Social Media (including Instagram, Tiktok, Snapchat Facebook and X) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect).

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-be51e0e5-424a-4795-99cb-8c6d5fac4282
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/b4d09c9b-d8d5-478e-9945-c426b959bd13
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£7,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
12 Dec 20241 years ago
Submission Deadline
31 Jan 2025Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
29 May 2025 - 29 May 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
BIRMINGHAM CITY UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMIGNHAM
Postcode
B5 5JU
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)

Local Authority
Birmingham
Electoral Ward
Nechells
Westminster Constituency
Birmingham Ladywood

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-b5fd17-be51e0e5-424a-4795-99cb-8c6d5fac4282-2024-12-12T16:55:03Z",
    "date": "2024-12-12T16:55:03Z",
    "ocid": "ocds-b5fd17-be51e0e5-424a-4795-99cb-8c6d5fac4282",
    "language": "en",
    "initiationType": "tender",
    "tender": {
        "id": "BIP905267711",
        "title": "Strategic Planning and Media Buying - Full Agency Service",
        "description": "Text to be corrected in the original notice: Place of text to be modified: web link to delta - Birmingham needs to be corrected Instead of: https://www.delta-esourcing.com/tenders/UK-UK-Birmignham:-Advertising-and-marketing-services./WTKK3Z243N Read: https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./WTKK3Z243N Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, Cinema, Radio, Online (including SEM, Programmatic, DAX, GDN, Native), Social Media (including Instagram, Tiktok, Snapchat Facebook and X) and Education Channels (including UCAS, WhatUni, The Student Room, IDP Connect).",
        "datePublished": "2024-12-06T12:00:04Z",
        "status": "active",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "West Midlands",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "West Midlands",
                        "countryName": "United Kingdom"
                    },
                    {
                        "region": "West Midlands",
                        "countryName": "United Kingdom"
                    }
                ]
            }
        ],
        "value": {
            "amount": 7000000,
            "currency": "GBP"
        },
        "tenderPeriod": {
            "endDate": "2025-01-31T00:00:00Z"
        },
        "contractPeriod": {
            "startDate": "2025-05-30T00:00:00+01:00",
            "endDate": "2027-05-29T23:59:59+01:00"
        },
        "suitability": {
            "sme": false,
            "vcse": false
        },
        "mainProcurementCategory": "services",
        "documents": [
            {
                "id": "1",
                "documentType": "tenderNotice",
                "description": "Opportunity notice on Contracts Finder",
                "url": "https://www.contractsfinder.service.gov.uk/Notice/b4d09c9b-d8d5-478e-9945-c426b959bd13",
                "datePublished": "2024-12-06T12:00:04Z",
                "format": "text/html",
                "language": "en",
                "dateModified": "2024-12-12T16:55:03Z"
            },
            {
                "id": "2",
                "documentType": "tenderNotice",
                "description": "Please follow this link to view the notice.",
                "url": "https://www.delta-esourcing.com/tenders/UK-UK-Birmignham:-Advertising-and-marketing-services./WTKK3Z243N"
            },
            {
                "id": "3",
                "documentType": "Link",
                "description": "Please follow this link to view the notice.",
                "url": "https://www.delta-esourcing.com/tenders/UK-UK-Birmignham:-Advertising-and-marketing-services./WTKK3Z243N"
            }
        ]
    },
    "parties": [
        {
            "id": "GB-CFS-147929",
            "name": "Birmingham City University",
            "identifier": {
                "legalName": "Birmingham City University"
            },
            "address": {
                "streetAddress": "University House, 15 Bartholomew Row",
                "locality": "Birmignham",
                "postalCode": "B5 5JU",
                "countryName": "UK"
            },
            "contactPoint": {
                "email": "claire.donnelly@bcu.ac.uk",
                "telephone": "+441213317677"
            },
            "roles": [
                "buyer"
            ]
        }
    ],
    "buyer": {
        "id": "GB-CFS-147929",
        "name": "Birmingham City University"
    }
}