Award

Oxford Tourism Campaign

OXFORD CITY COUNCIL

This public procurement record has 2 releases in its history.

Award

09 Nov 2021 at 16:42

Award Notice
Tender

21 Sep 2021 at 14:56

Tender Notice
Summary of the contracting process

The Oxford City Council is currently engaged in the tendering process for the "Oxford Tourism Campaign," aimed at promoting Oxford city centre as a tourist destination for UK residents. This campaign is classified under advertising and marketing services, with a total budget of £80,000 to cover both administrative costs and promotional activities. The tender period concluded on 4th October 2021, while the campaign is set to run from 8th October 2021 to 31st March 2022, with a particular focus on the high-impact holiday season known as the 'Golden Quarter'. The project is located in Oxford, England, and follows an open procurement method, emphasising inclusivity for small and medium-sized enterprises (SMEs) and voluntary and community sector enterprises (VCSEs).

This tender represents a significant opportunity for businesses in the marketing and tourism sectors, especially those with expertise in digital and print advertising. Firms specialising in tourism marketing, particularly those capable of engaging with high-spending UK residents to generate footfall and spend at local businesses, would be well-suited to compete for this contract. With Oxford's economy heavily reliant on tourism, organisations that can promote local attractions and encourage overnight stays or day trips could find valuable opportunities for growth in this initiative.

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Notice Information

Notice Title

Oxford Tourism Campaign

Notice Description

Oxford City Council is seeking to procure a marketing or tourism organisation to promote Oxford city centre as a tourist destination for UK residents. The aim of the campaign is to increase footfall to and spend in Oxford city centre's businesses - particularly its independent and small businesses - to support a safe and successful reopening following the Covid-19 pandemic. The overall aim is to protect jobs in Oxford city centre. Oxford's economy is particularly reliant on tourism - the sector generates approximately PS780m for local businesses annually - but this has been hit by the Covid-19 pandemic. The campaign should run between September/October 2021 and March 2022. However, the main focus of the campaign should be the run-up to Christmas 2021 - known as 'the Golden Quarter' in the retail industry. The campaign should target high-spending UK residents who are within a reasonable distance of Oxford city centre. The preference would be to encourage overnight stays in Oxford city centre, but encouraging daytrips would also be welcomed. The total budget is PS80,000, which must include both the organisation's administrative costs and the costs of the promotional campaign (e.g. digital/print advertising spend).

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-c225e007-3566-4f54-8a28-75da91790884
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/5409fdbd-03b4-4a3f-9663-ecf93098a70a
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£80,000 Under £100K
Lots Value
Not specified
Awards Value
£80,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
9 Nov 20214 years ago
Submission Deadline
4 Oct 2021Expired
Future Notice Date
Not specified
Award Date
9 Nov 20214 years ago
Contract Period
15 Nov 2021 - 31 Mar 2022 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
OXFORD CITY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
OXFORD
Postcode
OX1 1DS
Post Town
Oxford
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ14 Oxfordshire CC
Delivery Location
TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England)
Local Authority
Oxford
Electoral Ward
Osney & St Thomas
Westminster Constituency
Oxford West and Abingdon

Supplier Information

Number of Suppliers
1
Supplier Name

EXPERIENCE OXFORDSHIRE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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