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NCC2018 Audience Intelligence Platform

Northumberland County Council

This public procurement record has 1 release in its history.

Award

10 Aug 2026 at 11:54

Award Notice
Summary of the contracting process

Northumberland County Council procured a cloud-based audience intelligence platform, classified as software and information systems. The service is intended to help the council understand and analyse audience behaviour, preferences, engagement and demographic insights. It supports more targeted communications, stronger audience engagement and evidence-based decision-making, particularly in relation to the upcoming budget. The requirement is categorised as goods and is delivered for the council in the North East of England. The buying organisation is Northumberland County Council, based at County Hall in Morpeth. The selected supplier is Access Intelligence Media & Communications Ltd trading as Vuelio, an SME headquartered in London.

The procurement is complete and was awarded on 10 August 2026 to Access Intelligence Media & Communications Ltd t/a Vuelio. It used a selective procedure as a call-off from a framework agreement. The tender had an estimated value of £43,000, while the awarded value is £46,000. The contract runs from 17 August 2026 to 16 August 2028. The tender submission deadline was 27 July 2026 at 12:00. The award is active and covers the council’s audience intelligence platform requirement. The outcome shows a single supplier selected for the full requirement. The process was suitable for small and medium-sized enterprises and was evaluated through the framework call-off route.

For suppliers that did not win this award, the procurement demonstrates demand from Northumberland County Council for specialist audience intelligence software delivered through a framework call-off. A credible competitor would need a cloud-based platform capable of analysing audience behaviour, preferences, engagement and demographic data in a practical way. The solution would need to support communications targeting, audience engagement and evidence-based public-sector decision-making, including analysis relevant to budget planning. Experience of turning audience data into usable insight for communications and policy teams would strengthen a future proposition. Suppliers should also be able to operate within framework call-off procedures and deliver a managed software service for a council-sized organisation. The requirement was identified as suitable for SMEs, indicating that scale alone was not a barrier to competition.

How relevant is this notice?

Notice Information

Notice Title

NCC2018 Audience Intelligence Platform

Notice Description

The requirement is for a cloud-based Audience Intelligence Platform to support the organisation in understanding and analysing audience behaviours, preferences, engagement, and demographic insights. The solution will enable more effective targeting of communications, improve audience engagement, and support evidence based decision making specifically around the upcoming budget.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-c4a4d442-859d-4f84-b79a-7be63fad9e11
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/9b827c4b-9342-4d41-9e92-09913ad40425
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Goods
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

CPV Codes

48000000 - Software package and information systems

Notice Value(s)

Tender Value
£43,000 Under £100K
Lots Value
Not specified
Awards Value
£46,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
10 Aug 20262 weeks ago
Submission Deadline
27 Jul 2026Expired
Future Notice Date
Not specified
Award Date
10 Aug 20262 weeks ago
Contract Period
17 Aug 2026 - 16 Aug 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Northumberland County Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MORPETH
Postcode
NE61 2EF
Postcode Area
Newcastle upon Tyne
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC42 Northumberland
Delivery Location
TLC North East (England)
Local Authority
Northumberland
Electoral Ward
Morpeth Kirkhill
Westminster Constituency
North Northumberland

Supplier Information

Number of Suppliers
1
Supplier Name

Access Intelligence Media and Communications Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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