Award

Customer Data Platform (CDP)

THE BRITISH BROADCASTING CORPORATION (BBC)

This public procurement record has 2 releases in its history.

Award

02 Oct 2024 at 10:59

Tender

21 Mar 2024 at 17:55

Summary of the contracting process

The British Broadcasting Corporation (BBC) has awarded a contract to mParticle, Inc. for the provision of a Customer Data Platform (CDP). This contract, classified under the industry category of Data Management Services (CPV 72322000), involves data management, campaign management, and activation services. The location of the services is primarily in London, United Kingdom. The contract takes effect from 25th September 2024, following a tender period that ended on 25th April 2024. The initial term of the contract is three years from the service commencement date, with a transition/integration period named "Year 0", and it can potentially be extended for a further three years, hence the total duration may be up to seven years with an estimated spend range between £4.5 million and £8 million.

This tender presents significant opportunities for data management companies, particularly those capable of offering comprehensive data platform solutions that include data ingestion, hosting, modelling, campaign creation, orchestration, and activation. Businesses specialising in customer data platforms and campaign management that are keen to work within UK public sector standards would be well-suited to compete for similar future opportunities. The procurement method was an open procedure, which encourages participation from small and medium-sized enterprises (SMEs). Engaging in this tender can lead to substantial business growth and establish a relationship with a prestigious client like the BBC, enhancing the supplier's portfolio and credibility in the market.

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Notice Title

Customer Data Platform (CDP)

Notice Description

The BBC has Awarded the Contract to mPArticle for the service of a Customer Data Platform (CDP), the Supplier will be responsible for data management, campaign management and activation. This Contract shall come into effect on the "Effective Date", (for a 1-year Transition/Integration period, named "Year 0") and shall continue in force for a period of three (3) years from the Service Commencement Date (the "Initial Term") and unless terminated earlier in accordance with its terms. The Contract may be extended for a further period of 36 months hence (1+1+1). The spend range over the 7 (1+3+3) year term is between PS4.5 million - PS8 million. The spend ranges are not committed spend ranges, and are therefore "only an estimation" of spend that could be made through the Agreement.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-c52750ce-b23f-4a91-84fd-371a7487cdc2
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/64c0d711-2b0a-4809-a01f-ba9726f7f74c
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72322000 - Data management services

Notice Value(s)

Tender Value
£8,000,000 £1M-£10M
Lots Value
Not specified
Awards Value
£8,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
2 Oct 20241 years ago
Submission Deadline
25 Apr 2024Expired
Future Notice Date
Not specified
Award Date
20 Aug 20241 years ago
Contract Period
24 Sep 2024 - 24 Sep 2031 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
THE BRITISH BROADCASTING CORPORATION (BBC)
Contact Name
Anna Neuman
Contact Email
anna.neuman@bbc.co.uk
Contact Phone
Not specified

Buyer Location

Locality
NEW BROADCASTING HOUSE, PORTLAND PLACE, LONDON
Postcode
W1A 1AA
Post Town
West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLI London

Local Authority
Westminster
Electoral Ward
West End
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

MPARTICLE

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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