Award

Insight & Analysis of Consumer Attitudes to IP Infringement

INTELLECTUAL PROPERTY OFFICE

This public procurement record has 1 release in its history.

Award

22 Jul 2021 at 14:43

Award Notice
Summary of the contracting process

The procurement process involves the Intellectual Property Office (IPO) seeking insights and analysis regarding consumer attitudes towards IP infringement. The tender, titled "Insight & Analysis of Consumer Attitudes to IP Infringement", falls under the research consultancy services industry category and is located in Newport, UK. This contract has been awarded, with the award date on 21st June 2021, and it initially aimed for completion by the 24th May 2021, with the contract running until 30th April 2022. The total contract value is £99,000, with a minimum contract value of £50,000.

This project presents a valuable opportunity for businesses in market research, consultancy, and communications sectors to engage in evidence-based strategies aimed at reducing counterfeiting and piracy. Companies that specialise in consumer research, market analysis, and targeted communications would be particularly well-suited to compete in future tenders of a similar nature, as the IPO seeks to evaluate effective methodologies for influencing consumer behaviour and perceptions.

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Notice Information

Notice Title

Insight & Analysis of Consumer Attitudes to IP Infringement

Notice Description

The objective of this project was to provide the IPO with an enhanced evidence base that identifies the most effective methodologies, and the communications levers that have the best chance of changing consumer attitudes and behaviours to counterfeiting and piracy. Deliver evidence-based recommendations on the most appropriate audiences and sectors, which will enable IPO to undertake and evaluate their first targeted communications campaign to address infringement. Existing research has identified that 16% of females in the UK, aged 18-34, had confirmed knowingly purchasing counterfeit beauty/hygiene products in the previous 12 months. The results of this project will underpin IPO's integrated communications campaign in quarter three, focussing specifically on the target demographic, aiming to change their perceptions of the personal/social harms, potentially lowering demand for counterfeit goods within the sector. Following an evaluation of this work, and learning the lessons from this and previous campaigns, the IPO will then develop proposals to upscale this approach to other sectors and consumer demographics. This project has now been awarded, it was advertised under the following link: https://www.contractsfinder.service.gov.uk/notice/c50e4c3c-3259-4ba5-91c4-9b255836e392?origin=SearchResults&p=1

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-c5e47bb8-f677-4ba8-be7b-d88660f520bc
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/601d4cec-d17a-4354-92ce-bb5746d4685b
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Not specified
Procurement Method
Not Specified
Procurement Method Details
Other -
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

98 - Other community, social and personal services

CPV Codes

73210000 - Research consultancy services

79300000 - Market and economic research; polling and statistics

98110000 - Services furnished by business, professional and specialist organisations

Notice Value(s)

Tender Value
£99,000 Under £100K
Lots Value
Not specified
Awards Value
£79,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
22 Jul 20214 years ago
Submission Deadline
24 May 2021Expired
Future Notice Date
Not specified
Award Date
20 Jun 20214 years ago
Contract Period
28 Jun 2021 - 30 Apr 2022 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
INTELLECTUAL PROPERTY OFFICE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWPORT
Postcode
NP10 8QQ
Post Town
Newport
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL54 Monmouthshire and Newport
Delivery Location
Not specified
Local Authority
Newport
Electoral Ward
Tredegar Park and Marshfield
Westminster Constituency
Newport West and Islwyn

Supplier Information

Number of Suppliers
1
Supplier Name

AUDIENCENET

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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