Award

AWARDED - AHDB requirements for PR activities in the Middle East

DEFRA NETWORK ETENDERING PORTAL

This public procurement record has 2 releases in its history.

AwardUpdate

30 Nov 2020 at 16:18

Award Notice
Award

04 Jun 2020 at 10:28

Award Notice
Summary of the contracting process

The procurement process involves the Defra Network eTendering Portal, which has awarded a contract titled "AHDB requirements for PR activities in the Middle East." This contract falls under the Public Relations Services category and is located in the Middle East, specifically targeting priority markets such as the UAE, Kuwait, Qatar, Bahrain, Saudi Arabia, and Oman. The procurement method used was an open procedure above the threshold, and the contract period spans from 26th June 2020 to 25th June 2024. The initial tender period concluded on 22nd April 2020, with the award announcement made on 1st June 2020.

This tender presents significant opportunities for growth for businesses specialising in public relations and marketing services, particularly those with expertise in the Middle Eastern markets. Companies capable of providing bilingual support in Arabic and English, and those familiar with the food and beverage sector, especially regarding British red meat, will be well-positioned to compete. The awarded contract is valued at £300,000, making it an attractive opportunity for small and medium enterprises (SMEs) looking to expand their reach and establish partnerships in the Middle East.

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Notice Information

Notice Title

AWARDED - AHDB requirements for PR activities in the Middle East

Notice Description

AWARDED - AHDB Exports are looking for an Arabic and English speaking, Marketing Representative to cover Middle Eastern markets, maintaining contact and working jointly with red meat exporters, agents, representatives, importers, distributors, hotel and food service operators and retailers. This will be a service contract to cover our requirements. - Liaise closely with the AHDB Exports team based in France, to agree and update on activity and provide the latest market intelligence and insights - Identify and develop priority markets for British lamb - Effectively build and maintain new relationships with relevant contacts in the Middle Eastern market. Where appropriate, work jointly with them to increase market exposure and demand for British red meat in general and lamb in particular - Devise and implement effective local strategies to promote British lamb, aimed at increasing awareness and brand loyalty - Act as a brand ambassador for British produce - Liaise with central AHDB staff in areas such as media, PR and digital. Priority markets to be covered are UAE, Kuwait, Qatar, Bahrain, Saudi Arabia and Oman. Please note the closing date may be delayed due to the Coronavirus impact, any amendments will be posted on the system Additional information: AWARDED - Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity: 1. Register your company on the eSourcing portal (this is only required once) - Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register - Accept the terms and conditions and click 'continue' - Enter your correct business and user details - Note the username you chose and click 'Save' when complete - You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender - Login to the portal with the username/password - Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. - Click the 'Express Interest' button at the top of the page. - This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender - Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) - You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT - There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-c7a93ca1-5467-43b4-899e-bf2647597ac3
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/1c5cb0f0-6279-4708-9ce2-1e9969407823
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure (above threshold)
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£300,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
30 Nov 20205 years ago
Submission Deadline
22 Apr 2020Expired
Future Notice Date
Not specified
Award Date
31 May 20205 years ago
Contract Period
25 Jun 2020 - 25 Jun 2024 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
DEFRA NETWORK ETENDERING PORTAL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
KENILWORTH, WARWICKSHIRE
Postcode
CV8 2TL
Post Town
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

BRITISH CENTRES FOR BUSINESS

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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