Award

Provision of Marketing Automation Solution

DEPARTMENT FOR EDUCATION

This public procurement record has 1 release in its history.

Award

27 Aug 2025 at 09:36

Summary of the contracting process

The Department for Education, headquartered in London, has concluded the procurement process for a marketing automation solution to deliver various marketing functions, including email and nudge campaigns, webinar invitations, and more. This procurement falls under the industry category of IT services: consulting, software development, Internet, and support. The process concluded with the award issued on 13th August 2025, with the contract starting on 1st September 2025 and lasting until 31st August 2027. The procurement method was selective, following a call-off from a framework agreement. Services are to be delivered across a wide geographical area including the United Kingdom and abroad, with the tender valued at £128,200.

This contract presents substantial opportunities for businesses specialising in IT services, particularly those offering consulting, software development, and internet support. Given the specific requirements and scale of the solution, the procurement is ideal for SMEs capable of delivering complex, integrated marketing solutions. Engaging in this procurement process could lead to significant growth opportunities and potential future work with the Department for Education. The successful supplier will be providing services in multiple international locations, leveraging the framework to expand their reach and influence within the public sector IT services market.

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Notice Title

Provision of Marketing Automation Solution

Notice Description

Provision of a marketing automation solution capable of delivering email campaigns, webinar invitations, nudge campaigns, automated trigger campaigns, hosting landing pages, and generating behavioural and performance insights.

Publication & Lifecycle

Open Contracting ID
ocds-b5fd17-c7b02267-ce99-4854-ac38-7481b5dff49f
Publication Source
Contracts Finder
Latest Notice
https://www.contractsfinder.service.gov.uk/Notice/f0f459c7-e1cc-4581-96ab-e974ca3267c3
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Call-off from a framework agreement
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support


CPV Codes

72000000 - IT services: consulting, software development, Internet and support

Notice Value(s)

Tender Value
£128,200 £100K-£500K
Lots Value
Not specified
Awards Value
£128,200 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
27 Aug 20256 months ago
Submission Deadline
13 Jun 2025Expired
Future Notice Date
Not specified
Award Date
12 Aug 20256 months ago
Contract Period
31 Aug 2025 - 31 Aug 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Not Specified
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
DEPARTMENT FOR EDUCATION
Contact Name
Not specified
Contact Email
technology.category@education.gov.uk
Contact Phone
Not specified

Buyer Location

Locality
LONDON
Postcode
SW1P 3BT
Post Town
South West London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified

Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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